Abstract— Liquid‐crystal (LC) photoalignment using azo dyes is described. It will be shown that this photoaligning method can provide a highly uniform alignment with a controllable pretilt angle and strong anchoring energy of the LC cell, as well as a high thermal and UV stability. The application of LC photoalignment to the fabrication of various types of liquid‐crystal displays, such as VAN‐LCDs, FLCDs, TN‐LCDs, and microdisplays, on glass and plastic substrates is also discussed. Azo‐dye photoaligned super‐thin polarizers and phase retarders are considered as new optical elements in LCD production, in particular for transflective displays.