2013
DOI: 10.1037/a0028879
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Phasic affective modulation of semantic priming.

Abstract: The present research demonstrates that very brief variations in affect, being around 1 s in length and changing from trial to trial independently from semantic relatedness of primes and targets, modulate the amount of semantic priming. Implementing consonant and dissonant chords (Experiments 1 and 5), naturalistic sounds (Experiment 2), and visual facial primes (Experiment 3) in an (in)direct semantic priming paradigm, as well as brief facial feedback in a summative priming paradigm (Experiment 4), yielded inc… Show more

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Cited by 37 publications
(28 citation statements)
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References 135 publications
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“…participants' performance was better during congruent than incongruent trials, while under negative mood priming effects tended to be reduced. This pattern confirms prior findings (Hänze & Hesse, 1993;Storbeck & Clore, 2008;Topolinski & Deutsch, 2013), and is in line with predictions stemming from theoretical views such as the affect-as-information theory (Schwarz, 2012). Interestingly, the word category where such effects were not found at all was symptom words, which produced strong priming effects in all conditions.…”
Section: Discussionsupporting
confidence: 90%
“…participants' performance was better during congruent than incongruent trials, while under negative mood priming effects tended to be reduced. This pattern confirms prior findings (Hänze & Hesse, 1993;Storbeck & Clore, 2008;Topolinski & Deutsch, 2013), and is in line with predictions stemming from theoretical views such as the affect-as-information theory (Schwarz, 2012). Interestingly, the word category where such effects were not found at all was symptom words, which produced strong priming effects in all conditions.…”
Section: Discussionsupporting
confidence: 90%
“…The negatively valenced object chemicals might have induced a brief negative affect (cf., Topolinski & Deutsch, 2012, 2013) that rendered participants more systematic and less spontaneous in their ratings. However, names for chemicals were liked more than names for lemonades, which renders a negative mood induction rather unlikely.…”
Section: Discussionmentioning
confidence: 97%
“…Given that there are more positive words than negative words, more affective priming could occur for positive words than for negative words. Thus, positive words may elicit greater priming than neutral and negative words because (a) positive words are slightly more common (Warriner et al, 2013), and/or (b) positive words induce larger priming effects (Topolinski & Deutsch, 2013). That is, automatic vigilance could be due to affective priming, as positive words could produce more frequent or larger priming effects than negative words.…”
Section: Discussionmentioning
confidence: 99%