Persuasive Semantics of Aging Health Products Based on AHP and Kansei Engineering

Guo, Yongyan; Yang, Minggang; Zhou, Meiyu

doi:10.1007/978-3-319-60495-4_36

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2020

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“…In literature we can find semantics for sport products like shoes (Shieh and Yeh, 2015;Green and Chattaraman, 2019) or sportswear (Marsac et al, 2018). We notice semantics used to health products too, like wellness products (Masagué and Macià, 2015), products for elderly (Guo et al, 2018) or a neonatology ward (Trujillo et al, 2017). However, there is no specific work concerning semantics for sport-health hybrid products developed for both sport and health products.…”

Section: Introductionmentioning

confidence: 99%

Influence of the Product Context of Use on a Hybrid Sport-Health Semantics

Millet

Akle

Legardeur

2020

Proc. Des. Soc.: Des. Conf.

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Products appearances are made of design choices influencing the way products are perceived. Products semantics is a methods used to understand and anticipate this phenomena. Nowadays, consumers consider sport products not only as “sport” but also as “health” products. Designers may then develop them as “sport-health” products. However, perception of “sport-health” products may vary according to the need to fit sport or health context of use. We present in this paper our experimental approach to understand the influence of sport and health contexts on “sport-health” semantics.

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