2016
DOI: 10.4018/ijssci.2016040102
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Persuasive Communication from a Military Force to Local Civilians

Abstract: Here is presented a model of message processing using one of the leading paradigms in social psychology of persuasion as main theoretical framework: the Elaboration Likelihood Model (ELM). Adapting this dual process theory to military context and actions and more specifically psychological operations in asymmetric conflicts allows developing a model taking into account many message characteristics as well as specific factors such as local culture of the audience. It focuses on measuring capacity and motivation… Show more

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Cited by 2 publications
(1 citation statement)
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“…This brought further information relatedness and personal implications to the message. The finding is consistent with Bergier and Faucher's (2016) observations, which conclude that the receiver's ability to process the message is strongly influenced by the degree of personal significance. This raises the likelihood that the TA will be affected by the message, as elaborated by Petty and Wegener's (1999) Elaboration Likelihood Model.…”
Section: Discussionsupporting
confidence: 91%
“…This brought further information relatedness and personal implications to the message. The finding is consistent with Bergier and Faucher's (2016) observations, which conclude that the receiver's ability to process the message is strongly influenced by the degree of personal significance. This raises the likelihood that the TA will be affected by the message, as elaborated by Petty and Wegener's (1999) Elaboration Likelihood Model.…”
Section: Discussionsupporting
confidence: 91%