Abstract:Psychological Operation (PSYOP) is a strategic effort aimed at persuading and manipulating attitudes and behaviours of a target audience. The nature of Psychological Operation inhibits scientific analyses of its capabilities and effectiveness, resulting in scepticism of PSYOPs ability to influence. The current study explores the development of persuasive arguments and effectiveness of security forces’ PSYOP engagement during the Al-Maunah hostage crisis in Sauk, Perak in the year 2000. Through an in-depth inte… Show more
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