Persuasive appeals in road safety communication campaigns: Theoretical frameworks and practical implications from the analysis of a decade of road safety campaign materials

Guttman, N.

doi:10.1016/j.aap.2015.07.017

Cited by 32 publications

(30 citation statements)

References 42 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…propose that this could be attained by strategically acting upon the perceived risk in mixed traffic situations. Some ways of increasing risk perception of cyclist-motorised vehicle interaction could be educational campaigns (Guttman, 2015;Nathanil & Adamos, 2013). It could be argued that increasing risk perception levels in the cyclist population could be counterproductive because it would prompt people to use other modes of transportation.…”

Section: Discussionmentioning

confidence: 99%

The role of perceived competence and risk perception in cycling near misses

et al. 2018

View full text Add to dashboard Cite

Cyclists' accidents account for a relatively large proportion of road fatalities and this proportion is increasing. Moreover, research suggests that crashes can be predicted by near misses, based on the assumption that they share common causes. Also in the cycling domain it has been suggested that near miss incidents may provide 'early warnings' of situations or behaviours that could lead to crashes. The aim of this study was to investigate the role played by perception of risk and control on the exposure to risky situations, such as the involvement in mixed traffic. We administered a questionnaire to 298 Italian cyclists measuring perceived competence (i.e. perceived control and overconfidence), risk perception of interactions with cars, bicycle use, avoidance of mixed traffic and recent experiences of near misses. Path analysis using Bayesian estimation showed that perceived control, mediated by overconfidence, had a positive indirect effect on bicycle use and a negative one on avoidance of mixed traffic, while it acted as a moderator in the relationship between risk perception of interaction with cars and avoidance of mixed traffic. Furthermore, the mediation paths revealed the indirect effects of perceived control on near misses through exposure. Results highlighted the importance of considering the role of individuals' perception of their ability to cycle with regard to near misses and provided new insight on how cyclists regulate their behaviour, as well as how such behaviour leads to different safety outcomes. Results have implications regarding theory, infrastructure and the application of new safety technologies.

show abstract

Section: Discussionmentioning

confidence: 99%

The role of perceived competence and risk perception in cycling near misses

et al. 2018

View full text Add to dashboard Cite

show abstract

“…propose that this could be attained by strategically acting upon the perceived risk in mixed 581 traffic situations. Some ways of increasing risk perception of cyclist-motorised vehicle 582 interaction could be educational campaigns (Guttman, 2015;Nathanil & Adamos, 2013). It 583 could be argued that increasing risk perception levels in the cyclist population could be 584 counterproductive because it would prompt people to use other modes of transportation.…”

Section: Implications 551mentioning

confidence: 99%

The Role of Perceived Competence and Risk Perception in Cycling Near Misses

Prati¹,

Puchades²,

Fassina³

et al. 2019

Preprint

View full text Add to dashboard Cite

38Cyclists' accidents account for a relatively large proportion of road fatalities and this 39 proportion is increasing. Moreover, research suggests that crashes can be predicted by near 40 misses, based on the assumption that they share common causes. Also in the cycling domain it 41 has been suggested that near miss incidents may provide 'early warnings' of situations or 42 behaviours that could lead to crashes. The aim of this study was to investigate the role played 43 by perception of risk and control on the exposure to risky situations, such as the involvement 44 in mixed traffic. We administered a questionnaire to 298 Italian cyclists measuring perceived 45 competence (i.e. perceived control and overconfidence), risk perception of interactions with 46 cars, bicycle use, avoidance of mixed traffic and recent experiences of near misses. Path 47 57

show abstract

“…In order to examine what the most distracting properties of an advertisement are, we can examine the different persuasive mechanisms used (Guttman 2015). Among the distracting properties of roadside advertisements, the most frequently studied include the amount of information contained in the message (Schieber et al 2014), the physical properties of the images such as color and location (Holohan 1979), and emotions of different valence (Megías et al 2014;Megías et al 2011).…”

Section: Examining the Mechanisms Used In Ads Underlying The Distractionmentioning

confidence: 99%

Are longer advertising slogans more dangerous? The influence of the length of ad slogans on drivers’ attention and motor behavior

et al. 2018

View full text Add to dashboard Cite

The purpose of this project was to verify whether slogans displayed on roadside advertisements created a distraction for drivers. In order to explain the mechanisms underlying this phenomenon, Study 1 examined the impact of slogan length on attentional processing efficiency. Study 2 investigated the relationship between the length of the slogan and the motor behavior of respondents driving a car simulator. We assumed that slogan length would decrease the drivers' task performance in both studies. Study 1 was conducted on a group of 70 participants, who completed a modified version of the Attention Network Test (ANT; Fan et al. Journal of Cognitive Neuroscience, 14(3), 340-347, 2002). The task consisted of visual ads intended to distract respondents from the primary task. Reaction times were significantly longer when ads had longer slogans compared to shorter slogans. Study 2, involving a car simulator, was conducted on a group of 53 drivers performing a task of driving in a convoy. Participants were shown billboards with ads at the roadside in random order (two pairs of corresponding ads with short and long text on it). Participants' driving performance decreased when longer slogans were presented in comparison to the short-slogan condition. In conclusion, we interpret the results of Study 1 to indicate that longer slogan leads to a greater load of attentional processing. This subsequently leads to a reduction of the processing efficiency within attentional systems and further increases the amount of time to resist the irrelevant stimulus. A consequence of this, as shown in Study 2 using a car simulator, is a decrease in cognitive resources necessary for safe driving and therefore worse performance on a driving task.

show abstract

Persuasive appeals in road safety communication campaigns: Theoretical frameworks and practical implications from the analysis of a decade of road safety campaign materials

Cited by 32 publications

References 42 publications

The role of perceived competence and risk perception in cycling near misses

The role of perceived competence and risk perception in cycling near misses

The Role of Perceived Competence and Risk Perception in Cycling Near Misses

Are longer advertising slogans more dangerous? The influence of the length of ad slogans on drivers’ attention and motor behavior

Contact Info

Product

Resources

About