Persuasion across times, domains and modalities

Pelclová, Jana; Lu, Wei-lun

doi:10.1075/dapsac.79.01pel

Cited by 6 publications

(1 citation statement)

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“…They recognized this art as a form of rhetoric whose indispensable components for successfully communicating one's ideas were logic and reasoning (Pedrini, 2017) As the first general theory of persuasion, whose content is still immensely relevant in contemporary studies on persuasion, Aristotle authored his seminal book Rhetoric, in which guidelines were propounded for how orators were to produce their discourse to influence their audience (Pedrini, 2017). His theory proposed three distinct modes of persuasion (commonly known as rhetorical appeals), which has provided a solid basis for modern communication (Pedrini, 2017): ethos (appeal to the speaker' credibility), pathos (appeal to the addressee's emotions), and logos (appeal to rationality) From Aristotle's time to today, the art of persuasion has developed and received scholarly attention in various cultures, disciplines, languages, and genres (Pelclova & Lu, 2018). More particularly, scholars have been interested in the most persuasive techniques utilized to harness a speaker or writer's message in order to influence attitudes of others (Perloff, 2017).…”

Section: Introductionmentioning

confidence: 99%

Persuasive Strategies of Jordanian Government in Fighting Covid-19

Alkhawaldeh

2021

gema

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Since the outbreak of Covid-19 in March 2020 in Jordan that has continued to grow and impact all spheres of our lives, the government has been struggling to curb the pandemic through a range of safety and health measures. To this end, the government officials have employed diverse linguistic strategies in different media outlets to realize persuasion on the target audience in order to increase their awareness about the ongoing crisis and win public compliance and cooperation. Therefore, the present paper seeks, as its overriding goal, to explore the common linguistic strategies used by the Jordanian government to enhance its credibility and convince the public of the importance of effective adherence to its Covid-19 related policies (e.g. social distancing, face mask wearing, and self-hygiene). As an eclectic method of inquiry, the study draws generally on the perspective of discourse analysis and pragmatics. In addition, our analysis is informed by a corpus-based approach. The synthesis of our findings demonstrates that the government consistently and systematically utilizes various strategies for its persuasive intention (e.g. metaphor, repetition, and religious quotation). It also shows that the rationale beyond the respective persuasive techniques seems to win public compliance and cooperation, reassure the public, undermine opponent's counterclaims, and project a trustworthy and praiseworthy image.

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Section: Introductionmentioning

confidence: 99%

Persuasive Strategies of Jordanian Government in Fighting Covid-19

Alkhawaldeh

2021

gema

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Viewpoint and metaphor in culture

2022

Benjamins Current Topics

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Viewpoint and metaphor in culture

2020

CogLS

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The paper presents an in-depth analysis of the language of death in Chinese and discusses the relation between language and occupation as a social factor in analyzing the language of death. In this paper, I address in what specific ways Cognitive Linguistics may serve as a useful analytical framework in studying Chinese idioms used in funerals, in an attempt to uncover cultural elements and viewpoint structure in communicating death. The study introduces basic constructs in Cognitive Linguistics which could be used for such an analysis, and applies this CL machinery to analysing three selected groups of four-character eulogistic idioms used at Chinese funerals. The analysis shows that, in addition to Conceptual Metaphor Theory, which has been considered the classic CL tool for studying abstract concepts like death, the subjectivity/objectivity distinction in Cognitive Grammar may also be employed as a complementary and useful theoretical construct in studying the language of death, as it helps identify the special characteristics of the eulogistic idioms for teachers as a special profession in the Chinese culture.

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Persuasion across times, domains and modalities

Cited by 6 publications

References 29 publications

Persuasive Strategies of Jordanian Government in Fighting Covid-19

Persuasive Strategies of Jordanian Government in Fighting Covid-19

Viewpoint and metaphor in culture

Viewpoint and metaphor in culture

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