Perspectives of Rural Tourism in the European Tourism Market

Abstract

This paper addresses in a complex, multidimensional way, the issue of measuring the activity of rural tourism. It aims to address the "key" coordinates of the scope of rural tourism, the indicators used in the evaluation of methodologies and methods applied to information on the components of the activity of this type of tourism.The statistical analysis of the rural tourism activity in the Bran-Moeciu area was carried out on the two components of the rural tourism market: "rural tourist supply and demand". The presentation of the offer consisted in a highlighting of the natural and anthropic tourist potential of the area, as well as of the technical-material base that it has, in the conditions of existence and manifestation of some particularities that stand out as they are presented and analyzed in close correlation. with statistical results.The phenomenon of tourism industrialization both globally and nationally, was based on the "productivist vision" of tourism activities, which led to the concentration of supply in the center of tourist areas, investments corresponding to the requirements of the ongoing development process, standardization The process of globalization and sustainable development of tourism aims at practicing tourism activities under the incidence of ecological and rational use of resources, currently rural tourism being the one that best meets the respective requirements. This article brings added value by the punctual approach of a tourist segment which is more and more important in terms of sustainable environmental development. That being said, it can be stated that certain elements developed in this article may represent the starting point of some practical approaches.