Research background: CoVid19 was a shock for governments, organizations as well as people. At the beginning of the pandemic, everyone was stunned and companies tried to adapt to the “new reality”, as some sectors were forced either to diminish their offer due to the downfall of demand, or even to fully stop offering products or services as a result of the lockdown restrictions, as in the case of tourism and events sector. Imminent health, social and economic crises seemed inevitable, and with more destructive power than the 2008 economic crises. Purpose of the article: Almost all organizations and companies were affected to a certain extent by this global crisis. On one hand, companies manufacturing medical products, drugs, devices, disinfectants, construction, digital industries, courier companies had an increase in the demand, while others like: automotive, aerospace, construction, hotels, spas, cultural and creative industries had a fall of demand due to the lockdown restrictions. Methods: In order to discover the steps taken by organizations from different industries, we analyzed several promotional marketing campaigns and we deployed research among the potential customers in order to discover their opinion towards these kinds of strategies. Findings & Value added: Organizations that encountered difficulties in the pandemic time appealed to promotional marketing campaigns bearing in mind several objectives, like: boosting sales, increase brand notoriety of the products or services offered and even gain more customers having a mixed expansion of the market, not only intensive or extensive growth.
From a certain time, the concept of Environmental, Social and Governance -ESG is frequently used, a situation that somehow put in shadow the existence of Corporate Social Responsibility (CSR). The purpose of this paper is to see what are the differences and similarities between these two concepts. Using comparative analysis and different databases we showed that CSR is rather a tool of reporting long time used to express publicly that companies ethically conduct their business. Basically, it means how companies are taking into consideration their social, economic, and environmental impact and human rights. In the last years, investors became more and more attentive to environmental aspects and they want to place their money in companies that share the same values. That is why ESG arrived on the market as a new instrument for investors and in this paper we want also to see what is different and what the amplitude of this concept is. We demonstrated that providing capital for ESG founds is today perceived as being primarily conditioned by understanding a company's purpose, strategy, and management quality. The originality but also the practical value is coming from the comparative analyses of the two tools that allow investors, from international institutions to simple individuals, to pursue their investment goals but not at any costs; they want to evaluate corporate behavior and to determine the future financial performance of companies. Nothing is for granted, all financial investments embedded an element of risk and consequently, the value of the investment and the benefit from it will vary.
This paper addresses in a complex, multidimensional way, the issue of measuring the activity of rural tourism. It aims to address the "key" coordinates of the scope of rural tourism, the indicators used in the evaluation of methodologies and methods applied to information on the components of the activity of this type of tourism.The statistical analysis of the rural tourism activity in the Bran-Moeciu area was carried out on the two components of the rural tourism market: "rural tourist supply and demand". The presentation of the offer consisted in a highlighting of the natural and anthropic tourist potential of the area, as well as of the technical-material base that it has, in the conditions of existence and manifestation of some particularities that stand out as they are presented and analyzed in close correlation. with statistical results.The phenomenon of tourism industrialization both globally and nationally, was based on the "productivist vision" of tourism activities, which led to the concentration of supply in the center of tourist areas, investments corresponding to the requirements of the ongoing development process, standardization The process of globalization and sustainable development of tourism aims at practicing tourism activities under the incidence of ecological and rational use of resources, currently rural tourism being the one that best meets the respective requirements. This article brings added value by the punctual approach of a tourist segment which is more and more important in terms of sustainable environmental development. That being said, it can be stated that certain elements developed in this article may represent the starting point of some practical approaches.
The topicality of the topic lies in the importance of taxation and reforms in this field for the economic development of any state. For the EU, as a conglomeration of states and as an exponent of economic globalization, taxation has a strong influence on the multiple economic processes that take place within this structure, as well as within each member state. Undoubtedly, from the perspective of the possible association with the European Union, for the Republic of Moldova, the fiscal changes with subsequent impact on the socio-economic development have a special importance. However, Community tax policy is difficult to impose in the European area, especially because of the obstacles it faces, especially those caused by the Member States themselves, which are reluctant to apply common rules, in particular to the elimination of various forms of tax discrimination, double taxation or tax evasion. The main tools that the European Union intends to use to bring Member States’ taxation closer together are tax harmonization and tax cooperation between Member States.
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