Personality and Social Media Use

Abstract

Research on digital media has mostly paid attention to users' demographics, motivations, and efficacy, but with increasingly popular web tools like social media, it is important to study more stable psychological characteristics such as users' personality traits, as they may significantly affect how people use the Web to communicate and socialize. Relying on the “Big Five Framework” as a theoretical approach, this chapter explores such relationships. Survey data from a national sample of U.S. adults show that more extraverted people are more likely to use social networking sites, instant messaging, and video chats, while those more open to new experiences tend to use social networking sites more frequently. Also, emotional stability is a negative predictor of social networking site use. That is, individuals who are more anxious and unstable tend to rely on these sites. When looking at a specific use of social media–to create political content—emotional stability was a negative predictor, whereas extraversion had a positive impact. These findings confirm the usefulness of combining explorations of personality and digital media usage.

Understanding Online Behavior: Exploring the Probability of Online Personality Trait Using Supervised Machine-Learning Approach

“…Social media in this context refers to online platforms where an individual's consumption of digital media is channeled for interaction and/or expansion of social influence through online media, intention notwithstanding. Research on Correa et al (2013) Emotional stability is negatively correlated with social media usage. Individual personality matters irrespective of demographics label.…”

“…Openness scale is directly proportional to time spent on the Internet as well as the number of friends on social media Tan and Yang (2014) Extraversion is highly correlated with online application usage, followed by neuroticism the relationship between an individual's personality and media consumption has explored correlation and regression, as shown in Table 1. In Correa et al (2013), it was asserted that the synthesis of individual psychological make-up presents the capacity to reveal Internet usage. This assertion was further supported in Amichai-Hamburger (2005), where Internet usage was claimed to be dependent on the personality trait of the individual.…”

Prototype Analysis of Basic Words in Social Media in Indonesia

“…The use of good and right language and politeness reflects the character of someone who has intellectual intelligence. Conversely the use of Indonesian language that is not according to the rules reflects how high a person's intellectual intelligence even though it is not [8].…”

Conceptualizing the social media communication impact on consumer based brand equity

“…There is need for correlation between consumers traits and consumer-generated content analysis, because previous five factors model studies are concentrated on consumers' behaviour. These studies disclosed that openness to experience is related with wish to try out new methods of communication in social media (Correa, Hinsley, De Zuniga, 2010); agreeableness, extraversion and conscientiousness are directly related with intensions to share knowledge online (Cabrera, Collins, Salgado, 2006); conscientiousness and openness to experience both have a significant effect on all consumers engagement levels (consumption, participation, creation) in social media (Rauschnabel, Mau, Ivens, 2013).…”