Personality and Performance: Assessing the Mediating Role of Mental Model Formation in the Personality-Performance Relationship

The Effects of Entrepreneurial Personality to Competitiveness and Corporate Image: A Study on Chocolate Agent Entrepreneurs

“…Moreover, the findings of this study strengthen the findings of Bidin et al (2014. p. 326) research which concludes that corporate behavior and personality contribute to the corporate image. The output of this study also supports the researches of Li et al (2012), Sidik (2012), Hurtz and Donovan (2000), Cartaya (2012) and Mkoji and Sikalieh (2012) who conclude that someone who has entrepreneurial spirit such as optimism, leadership skill, originality (creative ideas), and goal-oriented (business-oriented and consumers-oriented) has an impact on the success of a business, its competitiveness, and corporate image. The greater the entrepreneurial personality is, the better the competitiveness a company has.…”

“…The information on Table 3 shows that entrepreneurial personality consists of seven factors. Five factors (agreeableness, consciousness, openness, extraversion, neuroticism) has been researched and found by Hurtz and Donovan (2000); Cartaya (2012); Mkoji and Sikalieh (2012), meanwhile other two factors (the idealist and independent learner factors) are found in this study. The data also proves that risk-taking and honesty factors are not significant attributes to entrepreneurial personality (Figures 1 and 2).…”

“…This study also found that being optimistic, positive thinking, having a business orientation, like making ideas and running them, friendly, quick, committed and responsible, initiative/creative, independent, enthusiastic and predictive ability is personality requirements needed to be an agent for a company or new entrepreneur. These things, if implemented optimally, will have a positive impact on the corporate image (Cartaya, 2012;Hurtz and Donovan, 2000;Li et al, 2012;Sidik, 2012).…”