Personal values underlying ethnic food choice: Means-end evidence for Japanese food

Tey, Yeong Sheng; Arsil, Poppy; Brindal, Mark; Liew, Su Y.; Teoh, Chi Teen; Terano, Rika

doi:10.1016/j.jef.2017.12.003

Cited by 31 publications

(27 citation statements)

References 31 publications

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“…Reducing the complexity of the HVM, while not losing too much information, requires the application of a higher cut-off level to produce a simpler map with fewer connections (Cerjak et al, 2014;Guenzi and Panzeri, 2015). Despite the literature recommendation of applying the cut-off level between 3 and 5 (Wang and Yu, 2016;Arsil, Bruwer, and Lyons, 2014;Tey, Arsil, Brindal, Liew, Teoh, and Terano, 2018;Lin and Fu, 2018), the choice of the appropriate threshold cut-off level, as a compromise between synthesis and detail (Fabbrizzi et al, 2017;Grunert and Grunert, 1995) is often based on heuristic and experiential selection, fitting the purpose of the investigation (Ha and Jang, 2013;Hsiao, Yen, and Li, 2012;Lin and Fu, 2018).…”

Section: Discussionmentioning

confidence: 99%

Means-End Chain theory: a critical review of literature

Borgardt¹

2020

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

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This study provides the first critical and systematic investigation of the literature on Means-End Chain theory after the groundbreaking book "Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy" by Olson and Reynolds (2001). The sample of 157 articles published in the Science Direct, Emerald, and Wiley databases was investigated. The period covers scientific literature published from 2001 to 2018. The paper shows the main theoretical concepts, methodological approaches, research problems, and findings. The results of the literature review demonstrate that the Means-End Chain theory is an evolving area of research and is gaining importance in academia and management. Some important gaps in the knowledge of theoretical and methodological levels were identified, and the most important directions for further studies were proposed.

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Section: Discussionmentioning

confidence: 99%

Means-End Chain theory: a critical review of literature

Borgardt¹

2020

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

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“…Therefore, there is growing interest in ethnic food on the global level (Sloan, 2011;D'Antuono and Bignami, 2012;Tey et al, 2018). Furthermore, the increased frequency and experience of travel often brings greater interest in ethnic food (Mintel, 2012).…”

Section: Introductionmentioning

confidence: 99%

“…It is therefore expected that negative attitudes towards ethnic food will lead to lower intention to consume ethnic food. Tey et al (2018) emphasize that in past researches the tendency of consumers towards ethnic food is mainly related to the perception of particular attributes of ethnic food, such as freshness, taste, quality, purity and authenticity. Camarena et al (2011) indicate that the situation in the market of ethnic food in Europe is very heterogeneous.…”

Section: Introductionmentioning

confidence: 99%

Consumers' attitudes towards ethnic food consumption

Tomić¹,

Deronja²,

Kalit³

et al. 2018

JCEA

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Globalization, international migration and food promotion via media platforms have led to increased consumption of ethnic food. The main aim of the research is to explore the relation between attitudes and behaviour in the ethnic food consumption. An on-line survey was conducted on a sample of 230 respondents. Most respondents consume ethnic food, mostly on a weekly basis, at home and in restaurants. The largest share of respondents has neutral attitudes towards ethnic food. Respondents with positive attitudes towards ethnic food consume ethnic food more often at home, those with neutral attitudes consume such food in restaurants, while respondents who have negative attitudes about ethnic food consume ethnic food mostly at friend's. The respondents with positive attitudes towards ethnic food give higher importance to all ethnic food attributes. Results of this research can serve producers and distributors of ethnic foods to better suit the demands of modern consumers.Keywords: attitudes, consumers, ethnic food, survey Sažetak Globalizacija, internacionalne migracije i medijski pristup promociji hrane doveli su do rasta konzumacije etničke hrane. Osnovni cilj provedenog istraživanja bio je utvrditi povezanost stavova i ponašanja u konzumaciji etničke hrane. On-line anketno ispitivanje provedeno je na uzorku od 230 ispitanika. Većina ispitanika konzumira etničku hranu, najčešće na tjednoj razini, kod kuće i u restoranima. Najveći udio ispitanika ima neutralne stavove o etničkoj hrani. Ispitanici s pozitivnim stavovima o etničkoj hrani u većem udjelu konzumiraju etničku hranu kod kuće, oni s neutralnim stavovima učestalije konzumiraju takvu hranu u restoranima, dok ispitanici koji imaju negativne stavove o etničkoj hrani u većem udjelu konzumiraju takvu hranu kod prijatelja. Ispitanicima s pozitivnim stavovima o etničkoj hrani važnija su sva ispitana obilježja etničke hrane. Rezultati ovog istraživanja mogu poslužiti proizvođačima i 349Original scientific paper Journal of Central European Agriculture, 2018, 19(2), p.349-367 DOI: /10.5513/JCEA01/19.2.1992 distributerima etničke hrane u svrhu uspješnije prilagodbe zahtjevima suvremenih potrošača.

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“…From a marketing point of view, a consumer's personality can be interpreted as a peculiar whole by the products -goods and services -he consumes, as lately stated by the postmodern theory of consumption (Firat and Venkatesh, 1995). Given this framework, the means-end chain is today widely used as the leading theory for understanding relationships between consumers' choices and values (Hüttel et al, 2018;Tey et al, 2018). Gutman's means-end model is based on two important assumptions: (i) values, defined as "preferred end-states of existence" (Gutman, 1982, p. 63), play a dominant role in guiding behavior; (ii) people cope with the tremendous diversity of products that potentially satisfy their values by grouping them into sets or classes so as to simplify the process of making choices.…”

Section: The Means-end Approachmentioning

confidence: 99%

Do product features actually add value for consumers? A laddering analysis on new luxury products

Villani¹,

Mattiacci²

2019

Sinergie Italian Journal of Management

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Purpose of the paper: This paper aims at analyzing product perception, product preferences and purchase motives for obtaining a better understanding of consumer purchasing behavior with regard to new luxury goods. Our objective is to comprehend which attributes drive consumers to purchase new luxury products, and what are the values pushing them to their choices. Methodology: We applied laddering interviewing, which is a technique referring to the means-end theory. By finding linkages between product attributes, user consequences, and final values, this methodology allowed for identifying how consumers perceive self-relevant consequences of new luxury products. The results of the 26 interviews are reported in the Hierarchical Value Map. Findings: We found that people are mostly driven by values of happiness, self-image, self-fulfillment, and social recognition in crystal tableware choice. In particular, the values elicited by respondents fall into two main categories: a) values that are centered around the self (e.g., self-image); b) values connected to or dependent on third parties (e.g., give prominence to my family/guests; social recognition; high status). Those values are sought by respondents in particular attributes of crystal tableware, such as design, brightness, high quality, and brand. Research limits: A limitation of this study is that it analyzes only one market sector. Practical implications: By understanding better the relationship between product attributes and consumers' choices in new luxury goods consumption, managers can improve product design and advertising campaigns. Originality of the paper: Our analysis allows shedding lights on the meansend chain characterizing consumer behaviors for the purchase of new luxury goods, which is still an overlooked phenomenon from an empirical point of view.

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Personal values underlying ethnic food choice: Means-end evidence for Japanese food

Cited by 31 publications

References 31 publications

Means-End Chain theory: a critical review of literature

Means-End Chain theory: a critical review of literature

Consumers' attitudes towards ethnic food consumption

Do product features actually add value for consumers? A laddering analysis on new luxury products

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