Personal Selling And Service Relationship With Customer Loyalty In Ud. Successindo Bengkulu

Abstract

The research aim to know the relationship of personal selling with customer loyalty at UD. Suksesindo Bengkulu and to know the relationship of service with customer loyalty at UD. Suksesindo Bengkulu. Method Analysis the used is correlation spearman rank and hypothesis test. From result of calculation of correlation of rank spearman between personal selling with customer loyalty at UD Suksesindo Bengkulu known by value of rho count equal to 0,567 its meaning the relationship of personal selling with customer loyalty at UD Suksesindo Bengkulu is enought, because correlation value reside in coefficient interval 0,400 - 0,599. From result of calculation of correlation of rank spearman between service with customer loyalty at UD Suksesindo Bengkulu known by value of rho count equal to 0,611 its meaning of the relationship service with customer loyalty at UD Suksesindo Bengkulu is strength, because correlation value reside in coefficient interval 0,600 - 0,799. Based on the hypothesis test, it is known that personal selling and service have a significant relationship with customer loyalty at UD. Suksesindo Bengkulu.

The Influence of Financial Literacy, Personal Sales, and Consumer Trust on Private Health Insurance Product Purchase Decisions

“…In line with Social Exchange Theory, if sales agents have the ability to build good relationships with consumers, provide clear and accurate information, and provide solutions that suit consumer needs, then consumers will tend to trust insurance companies and decide to buy insurance products from these companies. Hardiyanti et al, (2020) said, in personal selling there is direct interaction face to face. Communication between the two parties is individualized and two-way so that they can immediately get responses as feedback about the needs and desires of the buyer.…”