Personal Computing Acceptance Factors in Small Firms: A Structural Equation Model

Abstract

This study draws upon the technology acceptance model as the theoretical basis and empirical findings for a pragmatic explanation of key factors affecting personal computing acceptance in small firms. The study uses results from a survey of 358 users in small firms in New Zealand to test a structural model examining the hypothesized relationships among the following constructs: intraorganizational factors, extraorganizational factors, perceived ease of use, perceived usefulness, and personal computing acceptance (i.e., system usage). The findings indicate that perceived ease of use is a dominant factor in explaining perceived usefulness and system usage, and that perceived usefulness has a strong effect on system usage. The results also indicate that exogenous variables influence both perceived ease of use and perceived usefulness, particularly management support and external support. Inconsistent with prior research in large firms, relatively little support was found for the influence of both internal support and internal training. Impfications for the acceptance of personal computing and future research on personal computing acceptance in small firms are discussed.

The use of cartoons in elementary classrooms: An analysis of teachers behavioral intention in terms of gender

“…It was seen that this effect becomes indirect through perceived benefit over time and with increasing amount of experiences. This thesis was asserted in later studies (Gefen and Straub, 1997;Igbaria et al, 1997). Teo et al (1999) stated that the effect of perceived ease of use on behavioral intention is in direct proportion to technological complexity level.…”

The role of moderating factors in user technology acceptance

“…These models have all been recognized in the ISs discipline. Using TAM as an example, abundant studies have been done to test (Davis, 1989(Davis, , 1993Davis et al, 1989;Adams et al, 1992), extend (Venkatesh andDavis, 1996, 2000;Igbaria et al, 1997;Venkatesh, 2000;Viswanath and Davis, 2000), or compare it with other models Mathieson, 1991;Taylor and Todd, 1995b;Dishaw and Strong, 1999;Venkatesh and Davis, 2000). Overall, these theoretical models have contributed to our understanding of user acceptance perceptions and behaviors.…”

“…Igbaria et al (1997) argued that experience might be one of the moderating factors. Subramanian (1994) stated two reasons for the inconsistent PEOU effects.…”

“…It adds to the few studies that take into account the individual and contextual factors in technology acceptance (i.e., Igbaria et al, 1997). The objectives of this paper are three-fold.…”

Individual Differences, Perceived Ease of Use, and Perceived Usefulness in the E-Library Usage

“…The ultimate reason that users exploit digital libraries is that they find the systems useful to their information needs or search tasks (Hong et al, 2002). Past researches Ramayah & Aafaqi, 2004;Davis, 1989;Mathieson, 1991;Adams et al, 1992;Segars & Grover, 1993, Igbaria, Iivari, & Maragahh, 1995Igbaria, Zinatelli, Cragg, & Cavaye, 1997;Ndubisi et al, 2001;Ramayah, Ignatius, & Aafaqi, 2002, Ramayah, Sarkawi, & Lam, 2003 has shown that PU influences computer usage directly. Hence, it is hypothesize that: …”