The Essential Persona Lifecycle: Your Guide to Building and Using Personas 2010
DOI: 10.1016/b978-0-12-381418-0.00006-1
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Persona adulthood

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Cited by 15 publications
(24 citation statements)
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“…In the adopted methodology, Personas [ 63 , 64 ] play a central role by supporting the definition and characterization of the targeted users. Personas are fictional characters, with name, occupation, age, gender, socio-economical status, interests, stories and motivations, and are used to represent the end-users and their relation with the problem and context at hand [ 65 , 66 ].…”
Section: Methodsmentioning
confidence: 99%
“…In the adopted methodology, Personas [ 63 , 64 ] play a central role by supporting the definition and characterization of the targeted users. Personas are fictional characters, with name, occupation, age, gender, socio-economical status, interests, stories and motivations, and are used to represent the end-users and their relation with the problem and context at hand [ 65 , 66 ].…”
Section: Methodsmentioning
confidence: 99%
“…The interviews utilized user-centered design tools, including personas and storyboards. Personas depicted a visual user profile to show participants an example of a person who might be a typical user of an app [ 49 ]. We developed three personas—one each for stimulants, opioids, and cannabis—that depicted a hypothetical patient with several DUD symptoms who was interested in learning about options for help ( Multimedia Appendix 1 ).…”
Section: Methodsmentioning
confidence: 99%
“…Personas are “fictitious, specific and concrete representations of target users” [ 31 ]. Originally proposed by software developer Alan Cooper [ 32 ] as a way to represent the goals and motivations of different types of prospective software users, personas are typically developed from both quantitative and qualitative data and are presented as fictional characters with a name, appropriate image, and a narrative.…”
Section: Introductionmentioning
confidence: 99%