Persepsi Generasi Z Terhadap Fitur Tiktok Shop Pada Aplikasi Tiktok

Abstract

TikTok is an application that is currently very popular with the public. This study aims to determine how Generation Z's perception of the TikTok Shop feature on the TikTok application is. The method in this study uses descriptive qualitative analysis of various conditions obtained from the results of interviews with the distribution of questionnaires in the form of google form. The sample in this study was 30 respondents. The indicators used are based on the technology accepted model (TAM) with indicators of perceived ease of use of technology, perceived benefits of technology and perceived risk to determine a person's behavioral intentions in using technology. The results indicate that generation Z has a perception of convenience showing 90% of generation Z agrees that the TikTok Shop feature provides a lot of convenience in its use, the perception of benefits shows that 85.56% of generation Z agrees that the TikTok Shop feature provides benefits for transaction activities, the perception of risk shows that 93.35% of Generation Z thinks that the TikTok Shop feature has little risk in its use. It can be concluded that Generation Z in utilizing the TikTok Shop feature is influenced by the perception of benefits, the perception of convenience and the perception of risk.

Determinants of Intention to Use the TikTok Application among Generation Z

“…This condition shows that the main construction of a persons willingness to accept the multiplayer Tiktok application is based on the convenience and enjoyment factor of the Tiktok application service feature. Research from (Saadah et al, 2022), also conveyed that facilitating conditions have a big role This research is here to facilitate previous research relevant to adopting the Tiktok application service in the generation Z group. We believe that the characteristics of generation Z are a group of users who are sensitive to technological developments, especially on certain social media.…”

Analisis Regresi User Generated Content terhadap Brand Image Produk Skintific di Aplikasi TikTok Untuk Generasi Z

“…Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah pendekatan purposive sampling, di mana yang menjadi fokus adalah responden yang merespons kuesioner. Kriteria pemilihan responden dalam penelitian ini mencakup pengguna aplikasi TikTok dan generasi Z yaitu generasi yang berusia 13-28 tahun dan lahir antara tahun 1995-2010(Sa'adah et al, 2022. Jumlah sampel minimal yang dibutuhkan dalam penelitian ini adalah 100 responden.…”

Analisis Sentimen Tanggapan Masyarakat Di Media Sosial Twitter Mengenai Penutupan Fitur Tiktok Shop Menggunakan Algoritma Klasifikasi Naïve Bayes

“…Sebagian besar pengguna TikTok berasal dari kalangan anak muda. Aplikasi TikTok pada awalnya merupakan media sosial untuk sarana membagikan vidio pendek dengan tampilan berbagai filter dan music yang menarik [1] . Namun seiring berjalannya waktu TikTok merilis fitur social e-commerce dengan nama TikTok Shop pada tanggal 17 april 2021.…”