Analisis Regresi User Generated Content terhadap Brand Image Produk Skintific di Aplikasi TikTok Untuk Generasi Z
Eunike Jesselyn,
Wulan Purnama Sari
Abstract:In the dissemination of information in this highly advanced era, there exists a type of marketing content known as User Generated Content (UGC). This content comprises reviews or evaluations from internet users who have tested a product or service and shared their experiences through social media. Due to the perception that these reviews are neutral and trustworthy, the researcher conducted this study to understand the influence of User Generated Content on the Brand Image of Skintific products on the TikTok a… Show more
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