This research discusses the rise of carica batik motif in contemporary culture. The recognition of batik internationally by UNESCO encourages artists to create unique batik motifs representing their region characters, as in the Wonosobo Regency, which produced the carica batik motif in the mid-2000s. It did not only form a new motif but also develop a brand-new batik. One of the progress signs is the combination of the batik motifs with existing traditional batik motifs, such as parang, sekarjagad, sidomukti, and other traditional motifs. The authors employed a cultural studies approach with the hyperreality theory by Jean Baudrillard. The theory discusses contemporary culture and hyperreality society related to the position of the noble values of material culture. As a result, the creation of batik in contemporary culture and an increasing hyperreality society only produce motifs based on the market needs, or only prioritizes popularity and ignores the existing noble values.