Performance Measuring Analysis of Customer Relationship Management MyXL Using CRM-Scorecard

Syafitri, Hidayah; Ibrahim, Ali

doi:10.2991/aisr.k.200424.023

Cited by 1 publication

(1 citation statement)

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“…The level of accuracy of classification of consumer ratings is still not optimal because the weight values in the data preprocessing process are not optimal [49]. So, with the development of technology and high competition CRM is used to survive the intense competition [50].…”

Section: Figure 2 Research Frameworkmentioning

confidence: 99%

The implementation of social customer relationship management for tourism information system

Ibrahim

Indah²,

Meytri³

2021

IJEECS

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Semambu island village, Ogan Ilir regency, south Sumatra has been used as an agricultural and livestock education tour destination since November 2017 and there has been no customer data management since then. The use of social media as a promotional tool has not been done to its maximum potential. This can be seen from 189 people who liked its Facebook page or 11.05% out of the reached users, 192 followers or 11.23% and those who interacted as many as 114 people or 6.67% from the total users. Meanwhile, there were 709 followers on its Instagram which consisted of 48% men and 52% women at the time of the study. This research applied social customer relationship management (social CRM) in a website-based system. The waterfall model development method supported the customer relations management by utilizing Facebook and Instagram to improve customer relationships in providing travel information, knowing interest and listening to complains as well as their suggestions based on interactions with the social media users as existing and prospective customers.

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Section: Figure 2 Research Frameworkmentioning

confidence: 99%