“…Falk (2013) shows that for ski operators, the important survival determining factors are the elevation of the ski areas, size, early adoption of snowmaking facilities, and local competition. In the field of exhibition research, previous studies examine the economic impact of the MICE industry (Jones & Li, 2015), the performance of convention bureaus (Aureli & Del Baldo, 2019), the attractive attributes of a hosting city (Crouch, Del Chiappa, & Perdue, 2019;Jin & Weber, 2016), convention site selection and others. However, we still know very little about the determining factors concerning the survival of exhibitions, particularly in one of the world's largest exhibition markets, China.…”