Performance in franchising networks

Chaudey, Magali; Fadairo, Muriel

doi:10.4337/9781785364181.00032

Cited by 5 publications

(6 citation statements)

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“…El influencer incide de manera directa en sus comunidades digitales al ser considerado un experto en determinada temática (Del Fresno et al, 2016;Chaudey y Fadairo, 2017), por lo que se presenta un éxito en los productos que están relacionados con la categoría de su canal, principalmente en productos de impulso (ropa, zapatos, accesorios, emprendimiento y vida laboral vinos, licores, maquillaje, entre otros). La principal limitante se encuentra en productos que van relacionados directamente a un servicio profesional prestado por el influencer (eventos, conferencias, su propio canal).…”

Section: Conclusionesunclassified

Gestión empresarial: El reto del entorno frente a las nuevas tecnologías, emprendimiento y vida laboral

2022

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El ser humano percibe e interactúa en el mundo hospitalario a través de sus sentidos, mediante la vista, el oído y, en menor medida, por el olfato, el tacto y el gusto, en los que la labor configura sensorialmente el cuerpo del trabajador. El objetivo de la investigación es mostrar la interacción sensible del personal del mundo hospitalario y la conformación laboral de los sentidos del trabajador. Se empleó la etnografía encubierta, el diario de campo y la entrevista. Se realizaron cuatro entrevistas con personal de intendencia y una con personal administrativo de apoyo. Las cuatro entrevistas mostraron una afectación por el mundo hospitalario y una configuración sensorial del personal. El establecimiento social del hospital delineó sensorialmente el cuerpo de su personal, donde los cuerpos interactuantes se adaptan al espacio, que es influenciado por el estado afectivo, haciéndose más grande o reduciéndose en función de este estado.

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Section: Conclusionesunclassified

Gestión empresarial: El reto del entorno frente a las nuevas tecnologías, emprendimiento y vida laboral

2022

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“…El influencer incide en gran manera en la decisión de compra de sus comunidades -sin ser el único responsable-debido a que el cliente lo relaciona con cierta autoridad, dados sus conocimientos sobre algún tema, área o sector en específico (Del Fresno et al, 2016;Chaudey y Fadairo, 2017).…”

Section: Conceptualización Del Influencerunclassified

La marca personal del influencer y su transformación en franquicia

Omaña¹

2022

Gestión Empresarial: El Reto Del Entorno Frente a Las Nuevas Tecnologías, Emprendimiento Y Vida Laboral

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The influencer is a personal brand in charge of sharing products and services with their communities, the franchise is based on the license to use the brand, being an essential element for the success of a replicable business. Objective: The research focuses on identifying the elements of an influencer’s brand that are franchisable. Methodology: The business model of 12 influencersfrom various sectors is analyzed to have a greater amount of data for an exploratory study, the analysis was based on observing the type of products that they commercialize and analyzing their franchiseability. Conclusions: The franchisable elements of an influencerare their image through a brand that can be materialized to any product, having limitations in the franchiseability in terms of services.

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“…Firstly, the paper fills a relative void in the franchise literature, as highlighted by Dant et al (2013), by incorporating individual specific variables with performance outcomes. The literature which has explored franchisee performance is sparse (Chaudey and Fadairo, 2017). In this respect, we contribute to theory by investigating the impact of the entrepreneurial proclivity of franchisees on their performance.…”

Section: The Influence Of Entrepreneurial Personality On Franchisee Pmentioning

confidence: 99%

The influence of entrepreneurial personality on franchisee performance: A cross-cultural analysis

Watson

Dada

López-Fernández

et al. 2020

International Small Business Journal

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Through a survey-based study of 761 franchisees from four countries, the United States, the United Kingdom, France and Spain – this research examines how a franchisee’s entrepreneurial personality traits affects the financial and relational performance of franchise units. While there is consensus that franchisee characteristics are important for successful franchise networks, there is a long-standing debate within the franchise literature as to the status, and indeed desirability, of franchisees as entrepreneurs. First, we consider how the personality traits of proactivity, innovativeness and locus of control influence the manifestation of entrepreneurial behaviours within the franchise unit, and both the direct and indirect relationships with unit performance. Second, we explore these relationships in two contexts, one associated with high entrepreneurial values (the United States and the United Kingdom) and another with low entrepreneurial values (France and Spain) to determine if the results are consistent across cultures which value entrepreneurship differently. The results suggest that franchisee performance, in terms of both financial performance and relationship quality, are indirectly enhanced by a proactive disposition, mediated by entrepreneurial behaviours. A direct positive relationship was found between locus of control and performance outcomes, but interestingly, franchisees with more innovative personalities performed less well financially. The relationships between franchisee personality, entrepreneurial orientation (EO) and performance were found to be largely consistent across the two cultural groups.

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Performance in franchising networks

Cited by 5 publications

References 0 publications

Gestión empresarial: El reto del entorno frente a las nuevas tecnologías, emprendimiento y vida laboral

Gestión empresarial: El reto del entorno frente a las nuevas tecnologías, emprendimiento y vida laboral

La marca personal del influencer y su transformación en franquicia

The influence of entrepreneurial personality on franchisee performance: A cross-cultural analysis

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