Abstract:Rather than re-examine the question of whether doing good generally helps a company to do well, this study draws on contingency theory to empirically examine when doing good helps a company do as well as possible. Using panel data, we examine the effects of industry life cycle, munificence, and instability on the relationship between corporate social responsibility (CSR) and corporate financial performance (CFP). Our findings indicate that life cycle has a significant impact on the CSR-CFP relationship, as does industry instability. These findings suggest that CSR helps the bottom line considerably -if it is applied at the right time. The primary purpose of our study is to broaden our understanding of CSR's financial impact by applying the contingency perspective to the insights offered by the resource-based view (RBV). By doing so, we hope to present a clearer picture of how and under what circumstances CSR affects firm CFP. Given the longstanding contention over the CSR-CFP relationship, it is unlikely that this study can by itself resolve the question. But we hope that our findings help researchers better understand this complex relationship, and that we will have helped with the eventual resolution of the important and hotly-debated CSR-CFP relationship.There are three possible effects of CSR on firm competitiveness: positive, negative, and neutral. Each possible effect enjoys both theoretical justification and supporting empirical evidence. Lee (2008) notes that over 30 years of research has failed to identify a definitive CSRperformance link. The discrepancy in findings may be attributed to competing theories, 3 methodologies and measurement issues (Ditlev-Simonsen and Gottschalk, 2011;Hull and Rothenberg, 2008;Lee, 2008;Lockett, Moon, and Visser, 2006;Margolis and Walsh, 2003;McWilliams and Siegel, 2001;McWilliams, Siegel, and Wright, 2006;Orlitzky, Schmidt, and Rynes, 2003;Russo and Fouts, 1997;Surroca, Tribo, and Waddock, 2010;Wood, 2010;Wood and Jones, 1995).Research that has found a positive CSR-CFP relationship suggests that factors such as improved stakeholder relationships, reduced HRM costs due to improved employee recruitment and performance, enhanced quality, and better market opportunities are the underlying causes of this outcome (Becchetti, Di Giacomo, and Pinnacchio, 2008;Hull and Rothenberg, 2008;McWilliams, Siegel, and Wright, 2006). Meta-analyses by Margolis and Walsh (2003) and Orlitzky, Schmidt, and Rynes (2002) found empirical support for a positive CSR-performance result. Thus, in this paper, we accept the notion that higher levels of CSR in general should lead to better CFP. However, we also accept the premise that there may be circumstances in which the effects of CSR on CFP are reduced. As these circumstances appear to extend across multiple firms at one time, potentially explaining the variance in different studies of the phenomenon (Lee, 2008), it seems likely that these circumstances are environmental rather than firm-specific.The firm strategy-performance relationship...