Perception of Homestay Operators towards Homestay Development in Malaysia

Shukor, Shafiin; Salleh, Norlida Hanim Mohd; Othman, Roohaida; Idris, Siti Hajar Mohd

doi:10.17576/pengurusan-2014-42-01

Cited by 17 publications

(20 citation statements)

References 34 publications

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“…This provides direction for attracting the right kind of discerning tourists to the rural homestays of the state who would have a better appreciation of such attractions. Previous studies have highlighted the need for strong cooperation between the government, locals, homestay operators and marketing organizations to attract tourists and provide the right direction for homestay development (Shukor et al, 2014;Salleh et al, 2014). These studies have discussed strategies such as tax exemptions for marketing activities, aimed at luring tourists to homestays, aid from government as well as creating networks and linkages between all stakeholders to attract tourists to avail such accommodation.…”

Section: Policy Implicationsmentioning

confidence: 99%

Influence of destination attractiveness factors and travel motivations on rural homestay choice: the moderating role of need for uniqueness

Dey

Mathew

Chin

2020

IJCTHR

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Purpose Rural homestays have emerged as an interesting option for tourists. This study aims to assess the role of destination attractiveness factors and travel motivations in homestay choice. The moderating role of need for uniqueness towards enhancing these relationships is also examined. Design/methodology/approach A survey of 201 Indian tourists who had visited rural homestays in the Uttarakhand state of India was conducted. Data were analyzed using SPSS and WarpPLS, based on structural equation modelling approach. Findings Results indicate that two destination attractiveness factors – (a) cultural and rural attractions and (b) destination location and transportation – have a significant association with rural homestay choice. Further, need for uniqueness enhances the relationship between natural attractions and choosing rural homestays. Originality/value Although there are several studies on rural homestays, there is scant research on the factors influencing the choice of rural homestays from a tourists’ perspective. Besides, studies on rural homestay tourism have not assessed the role of need for uniqueness in influencing such choices. The implications of the study for destination marketers, homestay operators and owners are discussed which would hopefully aid in attracting discerning tourists to the rural homestays to such regions.

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Section: Policy Implicationsmentioning

confidence: 99%

Influence of destination attractiveness factors and travel motivations on rural homestay choice: the moderating role of need for uniqueness

Dey

Mathew

Chin

2020

IJCTHR

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“…Walau bagaimanapun, kajian yang dilakukan oleh Byrd et al, (2008) di California Utara menunjukkan bahawa pembangunan pelancongan memberi impak positif kepada penjagaan dan pemuliharaan alam sekitar seperti meningkatkan tahap kebersihan kawasan pelancongan. Malah, pembangunan juga membawa kesan limpahan penjagaan kebersihan di kawasan tempat tinggal komuniti tempatan (Shukor et al, 2014). Selain itu, pelancongan berasaskan alam sekitar juga melibatkan penggunaan sumber ekonomi komuniti tempatan seperti laut.…”

Section: 20 Teoritikal Model Dan Kajian Lepasunclassified

“…Bahagian ketiga berkenaan kesan keseluruhan impak pembangunan iaitu merujuk kepada tahap kesejahteraan dan kepuasan komuniti tempatan. Semua faktor tersebut diambil kira berdasarkan hujah penyelidik lepas yang telah mengemukakan item atau dimensi bagi faktor ekonomi, budaya, sosial dan alam sekitar (Snaith & Haley 1999, Andereck & Vogt, 2000, Mason & Cheyne, 2000, Chen, 2001, Yoon et al, 2001, Andriotis, 2005, Wang & Pfister, 2008, Byrd et al, 2008Nunkoo & Ramkissoon, 2011, Brida et al, 2011, Eshliki & Kaboudi 2012, Kim et al, 2013, Shukor at al. 2014, Fun et al, 2014.…”

Section: Sampel Dan Instrumen Kajianunclassified

Impak Pembangunan Pelancongan Terhadap Komuniti Pulau: Kajian Di Pulau Tioman, Malaysia

Shukor

Salleh

Idris

2017

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Tourism development is an agent of change to the economic, social and culture of local communities and should make a difference to the environment. These changes may impact either in a positive or negative way. The objective of this study is to analyze the level of agreement of local communities on the development of tourism in the view of economic, social, cultural and environmental impact towards the lives of local communities in tourist destinations, Pulau Tioman. This research is using Smart Partial Least Square 3 (SmartPLS 3) to analyse 228 respondents. The study found that tourism development brings a positive impact on local communities from all aspects. It also found that tourism development can improve the welfare and satisfaction level in life of local communities. Therefore, the development of tourism in tourist destinations like Pulau Tioman can be used as a model for the development of tourism in the other new destinations.

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“…The theoretical implication highlights the need for heterogeneous respondents in the future home stay program studies on perceptions towards social impacts of tourism. Shukor, Mohd Salleh, Othman, & Mohd Idris (2014), in their paper on the topic "Perception of Home stay Operator's Towards Home stay Development In Malaysia'' Their study aimed to analyze the perception of operators on the impacts they experienced as a result of their involvement in the development of homestay. They did face to face survey among 333 respondents who were peninsular Malaysia's home stay operators participated in the study.…”

Section: Introductionmentioning

confidence: 99%

Local community’s perception on the existing home stay program in Terai and Hilly districts of Nepal

Saud

Menariya

2021

Nep. J. Multidisc. Res.

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Homestay tourism program is a new part of tourism sector which involved local community in tourism development within their own and surrounding area. It is also lately emerging tourism concept in the world. Nepal is known as an important tourist’s destination and can be a model homestay country with its abundant natural resources, multi culture, multi religion, multi ethnic, tradition life style, archeological heritage, innocent society and community. Due to all these above factors homestay tourism program became the dream for the lover of nature and experts of tourism in Nepal. Homestay program can be easily established, Promoted and developed by minimum investment and based on many aspects such as good service, safety, security, souvenir, family and attractions. It is a major tourism industry for the development of rural economy by generating huge number of employment and social benefits. The major objective of the study is the perception of community towards homestay tourism program. Descriptive and exploratory research design, cross-sectional study design and deductive approach with mixed method have been used in this study. Both primary and secondary data are used simultaneously. Primary data are collected from 348 respondents with three categories of nine study Districts. Similarly, secondary data are collected from various publications of central, state, local Governments, different articles in international journals, books, credible magazines, newspaper, reports prepared by research scholars, experts and universities and different websites etc. Finally, majority of community people have a positive perception towards on existing homestay program in Nepal.

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Perception of Homestay Operators towards Homestay Development in Malaysia

Cited by 17 publications

References 34 publications

Influence of destination attractiveness factors and travel motivations on rural homestay choice: the moderating role of need for uniqueness

Influence of destination attractiveness factors and travel motivations on rural homestay choice: the moderating role of need for uniqueness

Impak Pembangunan Pelancongan Terhadap Komuniti Pulau: Kajian Di Pulau Tioman, Malaysia

Local community’s perception on the existing home stay program in Terai and Hilly districts of Nepal

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