Perception of Consumers’ Awareness about Sustainability of Fashion Brands

Mandarić, Doroteja; Hunjet, Anica; Kozina, Goran

doi:10.3390/jrfm14120594

Cited by 18 publications

(24 citation statements)

References 27 publications

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“…(1995)(1996)(1997)(1998)(1999)(2000)(2001)(2002)(2003)(2004)(2005). Our research focused solely on women, as one of the studies found out that women consider their own awareness to be higher than men's [19].…”

Section: Methodsmentioning

confidence: 99%

“…One of the studies confirmed a generally low awareness about environmental issues and attitudes [21]. Another study discussed positive awareness and attitude toward sustainable fashion [19]. Based on different research results, we aimed to verify whether Slovenian female consumers consider themselves as well-informed, and if they feel they know a lot about the issue and feel that they are experts in the field.…”

Section: Questionnaire and Hypothesesmentioning

confidence: 99%

“…One of the studies researched young adult consumers and the main reasons participants engage or do not engage in sustainable clothing consumption [22]. Another emphasizes a gap between consumers' awareness, their positive attitude toward sustainable fashion and a lack of action in that direction when making purchasing decisions [19]. That study revealed a significant change in students' knowledge of social and environmental issues relevant to the clothing and textile industry.…”

Section: Sustainable Consumer Behaviour In the Clothing Industrymentioning

confidence: 99%

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Awareness of the Environmental Impact of Clothing Production and Consumption among Slovenian Women Customers

Sedej¹,

Toroš²

2023

TEKS

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The textile industry, where clothing industry has an important share, is one of the most polluting industries in the world, wherefore clothing consumption has a significant impact on the environment. The consumption of clothing has been increasing quickly along with the growth of the middle classes in developing nations and the fast-fashion business model. At the same time, consumers are becoming more and more aware of the importance of sustainability, and they have been changing their consumer behaviour accordingly. In this study, we focused our attention on awareness of the environmental impact of clothing production and consumption from the point of view of consumer knowledge, linked to different generations, marital statuses, living environments, family income and type of purchasing store. The study reveals a high-level consumer-evaluated knowledge regarding the effects of clothing production and consumption, but also still the purchasing preference in fast fashion stores.

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Section: Methodsmentioning

confidence: 99%

Section: Questionnaire and Hypothesesmentioning

confidence: 99%

Section: Sustainable Consumer Behaviour In the Clothing Industrymentioning

confidence: 99%

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Awareness of the Environmental Impact of Clothing Production and Consumption among Slovenian Women Customers

Sedej¹,

Toroš²

2023

TEKS

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“…Designers are also exploring ways to upcycle old materials into new fashion items. Conducted research shows that the chain of sustainable fashion development depends on how fashion designers perceive sustainable development [62][63][64].…”

Section: The Circular Economy In the Fashion Industries: Some Theoret...mentioning

confidence: 99%

“…Conducted studies [62][63][64] have shown that the creation of sustainable fashion is linked mostly to the creators' attitudes and attitudes towards sustainability in general. On the other hand, we were also interested in how the respondents perceive the sustainability of fashion.…”

Section: Awareness Of Sustainability In the Fashion Industrymentioning

confidence: 99%

Between Fast and Sustainable Fashion: The Attitude of Young Lithuanian Designers to the Circular Economy

2023

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The textile and fashion industry is the second industry (after aviation) that pollutes the planet the most, and it uses natural and human resources excessively and irresponsibly. Fast fashion harms the environment. Fast fashion stands for low quality, low prices, constantly updated supplies, and high consumption of natural resources and chemicals. Nowadays, however, the evolution in the fashion industry from fast and unsustainable models to sustainability and a circular economy is firmly established. Fashion industry representatives are paying more and more attention to corporate social responsibility, business ethics, the implementation of circular economy principles, and the technological transition from linear production to a circular economy. The aim of this article is to evaluate the attitude of young Lithuanian designers towards the implementation of circular economy principles in the fashion industry. A problematic question is raised: how do young Lithuanian designers perceive sustainable fashion in the context of a circular economy? A qualitative semi-structured interview was used to collect data for the empirical study. The analysis has shown that the transition of the textile and fashion industry to a circular economy is a rather complex process that requires knowledge, significant financial investment in technological change, and greater consumer purchasing power in the production of products based on a circular economy. Moreover, new brands in the fashion industry do not always have enough information to start a business in the fashion industry based on a circular economy. A qualitative study conducted in Lithuania using the interview method showed that young Lithuanian fashion designers are very positive about sustainability solutions in the fashion industry and try to link their developing fashion brand with sustainability, but this is done fragmentarily rather than consistently. Young fashion designers state that they lack the in-depth knowledge and money to develop a brand in a circular economy. In conclusion, young Lithuanian fashion designers strive to create a sustainable fashion brand and link their development activities to a circular economy in a fragmentary way. Even after the research has been conducted, the question of how to get fast fashion manufacturers to produce sustainable fashion in Lithuania remains open.

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Effects of online customer reviews on sustainable clothing purchase intentions: The mediating role of perceived diagnosticity

Huang,

Chen,

Wang

2024

J of Consumer Behaviour

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Online customer reviews play a vital role in evaluating product or service performance and serve as an important reference for other customers' purchase decisions. This study explores the influence of online customer reviews on sustainable clothing purchase intention through text mining and survey‐based methodologies. The results showed that online customer reviews focused on four dimensions: material ecology, clothing fashion, clothing functionality, and price reasonableness. Online customer reviews have a positive impact on consumers' sustainable purchase intentions, and perceived diagnosticity mediates the relationship between online customer reviews and purchase intentions. In addition, customers' prior sustainability knowledge moderates the relationship between material ecology, price reasonableness, and perceived diagnosticity. This study further enriches theoretical research on sustainable consumption within the context of online apparel retailing and helps sustainable apparel brands more accurately grasp the influencing variables of customers' sustainable consumption behaviours and formulate precise electronic word‐of‐mouth marketing strategies.

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Perception of Consumers’ Awareness about Sustainability of Fashion Brands

Cited by 18 publications

References 27 publications

Awareness of the Environmental Impact of Clothing Production and Consumption among Slovenian Women Customers

Awareness of the Environmental Impact of Clothing Production and Consumption among Slovenian Women Customers

Between Fast and Sustainable Fashion: The Attitude of Young Lithuanian Designers to the Circular Economy

Effects of online customer reviews on sustainable clothing purchase intentions: The mediating role of perceived diagnosticity

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