Effects of online customer reviews on sustainable clothing purchase intentions: The mediating role of perceived diagnosticity
Chaohua Huang,
Changhua Chen,
Haijun Wang
Abstract:Online customer reviews play a vital role in evaluating product or service performance and serve as an important reference for other customers' purchase decisions. This study explores the influence of online customer reviews on sustainable clothing purchase intention through text mining and survey‐based methodologies. The results showed that online customer reviews focused on four dimensions: material ecology, clothing fashion, clothing functionality, and price reasonableness. Online customer reviews have a po… Show more
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