Perception and Preference towards Online Education in Nepali Academic Setting

Abstract

Education setting evolved from historical open learning system to traditional classroom set-up to distance learning modality. Teaching-Learning practice is transformed with an evolution of teaching-learning materials. With technological advancement in progressive manner and it’s increasing use in academic setting, distance learning has been the on-demand and on-debate topic in current educational discourse. Comparatively fresh topic in Nepali academic setting, this paper intended to analyze the perception of Nepali students towards online modality in Nepali academic setting. This paper further analyzed the student’s preference towards distance learning in current Nepali academic setting. Research findings were analyzed based on data collected through literature review, interview with students and professor and quantitative data collection through use of google form. Study identified opportunities as revenue generation; continuation of academic career from any part of country; increase learning outcome among jobholders. Study identified challenges as unequal access and quality of internet facilities; affordability of laptops/computers; limited interaction; and frequent disturbances. Seeing the better prospects, study strongly supported the need of shift in academic shift from traditional setting to non-traditional setting in Nepali context to meet the global needs of competitive and quality education.

Perception towards Online Education among the Secondary Level Students during COVID-19 Pandemic

“…Similar study conducted in Pune showed that majority of the respondents are using smart phone for attending online sessions. Similar study conducted by Manish showed among the devices which were used by participants to attend the class was laptop (86.5%) followed by smartphone (42.7%) (Thapa, 2021). In this study 69% told that they had heard about online classess, 58.62% expereinced internet problems, similar study conducted in Ghana revealed that majority of the students has heard of e learning, challenges in the use of online includes inclued irregular internet access, lack of technical skills and lack of feedback from peers and teachers.…”

Impact of Strategic Ambiguity Tagline on Billboard Advertising on Consumers Attention

“…Consumers are generally less attentive to concurrent advertisements. Therefore marketers keep changing the advertisement without deviating from the core value proposition (Thapa, 2021). Consumers must recall the tagline from a marketing perspective and associate it with the brands.…”

“…Consumers are generally less attentive to concurrent advertisements. Therefore marketers keep changing the advertisement without deviating from the core value proposition (Thapa, 2021). A tagline may communicate a certain message, but the conveyed messages significantly depend on consumers' perception of the stimulus in the tagline.…”

Impact of Strategic Ambiguity Tagline on Billboard Advertising on Consumers Attention

“…According to Chatterjee (2019), Cheema et al (2016) "perception is all about the experience that is held by the customer". Consumers perception determines the decision they make about a brand or an advertisement, which is contingent on long held experience with the brand over time through interaction, awareness, recall and positioning (Jun & Lee, 2007;Thapa, 2021). While, Gupta et al (2020) suggested that awareness is the most noticeable pointer is recall, which is ability of the consumers to remember the tagline or brand associated with the tagline (Wang, 2010) Advertisements strategically creates or encodes a pause in between tagline and target words.…”