Percepción del desempeño de la actividad turística rumbo a la sostenibilidad en Loreto, Baja California Sur, México

Abstract

Loreto is a tourist destination that has outstanding characteristics for the practice of cultural and nature tourism, it has a distinctive as a Magical Town granted by the Tourism Secretary of Mexico; It is also part of the area of influence of Loreto Bay National Park. Based on the foregoing, the present work focuses on the characterization and performance of the tourist activity considering the perception of the tourist and key actors of the place. A qualitative methodology with a descriptive approach was used, using interviews, surveys and observation guides. The results show a positive perception and an outstanding satisfaction of the tourist about the quality, care and conservation of the cultural and natural attractions of the destination; however, the key actors perceive unsustainable practices and lack of consensus in decision making. At the same time, there is an increasing activity of private and governmental initiatives that can favor sustainable tourism practices.

Bibliometric Mapping of Research on Magic Towns of Mexico

“…Additionally, this work has identified the following: local development, entrepreneurship, life cycle analysis, tourist satisfaction and competitiveness. [74], Fernández [20], Gómez et al [75], Flores [76] Sustainable tourism, sustainable development, sustainable development (6 articles) Olmos-Martínez et al [77], Clausen & Gyimothy [40], Rodriguez et al [78], Muñoz [79], García et al [80], Coronado et al [41] Entrepreneurship, social entrepreneurship (2 articles) Saiz-Alvarez [42], García [81] Gender perspective, women's empowerment (2 articles) Durán-Díaz et al [43], Vizcaino-Suárez et al [44] Life cycle analysis (2 articles) Shaadi et al [3], Shaadi et al [7] Quality of service, tourist satisfaction (2 articles) Miranda et al [82], López [72] Competitiveness, tourism competitiveness (2 articles) Hernández et al [83], Shaadi et al [84] Source: own elaboration.…”

Imaginarios sociales de los turistas en las Ruinas de Armero - Tolima

“…Esta experiencia puede estar influenciada por una variedad de factores, como la calidad de los servicios turísticos, la hospitalidad de los locales, la limpieza y seguridad del lugar, entre otros (Abarca y Vargas, 2022). La satisfacción turística es crucial, ya que puede llevar a que los turistas recomienden un destino a otros y regresen en el futuro, beneficiando a la economía local (Olmos-Martínez et al, 2020).…”