Abstract:It is necessary to provide quality services/products, being an essential factor for any company to remain in the market, so it is necessary to create strategies, seek innovations, adaptations and improvements, to meet the needs and expectations of customers, thus obtaining satisfactory results. This research aims to verify the level of quality of services offered by the University Paulista-UNIP in the city of Itaporanga-PB, in the perception of students of higher education in Administration, Physical Education… Show more
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