Perceived values, satisfaction, and behavioral intentions: The role of familiarity in Korean restaurants

Urban destination loyalty drivers and cross-national moderator effects: The case of Barcelona

“…In cruises, Petrick (2004) also observes this relationship as well as the role of satisfaction as a mediator between perceived value and intention to repurchase. In catering, this relationship occurs in both the hedonic and the utilitarian dimensions of perceived value (Ha & Jang, 2010). Satisfaction is considered to be a comparison between perceived actual value and previous expectations of value, such that if the actual value offered by an urban destination is equal to or greater than that expected, the tourist will experience satisfaction.…”

“…In this sense, many studies treat tourists' level of loyalty to tourism destinations and products only as "behavioural intentions", i.e. intentions to revisit or repurchase and "willingness to recommend" (Chen & Chen, 2010;Ha & Jang, 2010;Lee, Yoon, & Lee, 2007;Oppermann, 2000;Pearce & Kang, 2009;Petrick, 2004;Williams & Soutar, 2009). Thus Chi and Qu (2008) note that tourists' positive experiences with tourism destination services and resources tend to produce repeat visits and to cause positive recommendations of the tourism destination to acquaintances, friends and family, by worth-of-mouth, which is considered the most important and most trusted source of information for potential tourists (Williams & Soutar, 2009;Yoon & Uysal, 2005).…”

“…Earlier research into tourism has approached the concept of loyalty to tourism destinations from the perspective of the intention to repeat visits and recommend the destination to friends and relatives, leaving aside the effects of affective loyalty on the tourist's behaviour (Chen & Chen, 2010;Ha & Jang, 2010;Lee, Yoon & Lee, 2007;Oppermann, 2000;Pearce & Kang, 2009;Petrick, 2004;Williams & Soutar, 2009). Nor is there evidence of the study of the process for achieving tourists' loyalty to urban destinations and of the same process moderated by nationality.…”

Shopping Tourist Satisfaction: An Application of Hedonic and Utilitarian Values

“…For instance, the results obtained by Ryu et al [54] identified utilitarian value as a stronger indicator of consumer satisfaction than hedonic value in the restaurant sector. The findings of Ha and Jang [53] support this result; they postulated that utilitarian value is a stronger indicator of consumer satisfaction than hedonic value in Korean restaurants in the United States. Nonetheless, the hedonic and utilitarian values perceived by tourists can vary in different situations (e.g., time pressure, purpose of the trip).…”

“…Table 1 shows the review of related studies on hedonic and utilitarian values in the hospitality and tourism industry. Ha and Jang [53] conducted a study with Americans who visited Korean restaurants in the US and compared the perceived values toward the restaurant, satisfaction, and behavior intention based on these values. The results showed that utilitarian values such as the uniqueness of the food, the convenience of reservation, service variety, accessibility, restaurant environment, and the freshness of food materials significantly affect customer satisfaction and revisit intention.…”