“…Recent research has shown that heterosexual men are more likely to rate a woman as more attractive when she is displaying red (e.g., when surrounded by red, holding something red, or wearing red clothing or lipstick; Elliot & Niesta, 2008;Gilston & Privitera, 2016;Guéguen, 2012aGuéguen, , 2012bGuéguen & Jacob, 2012a, 2012bLin, 2014;Pazda, Elliot, & Greitemeyer, 2014;Robert, Havilcek, & Owen, 2010;Stephen & McKeegan, 2010;Young, 2015). These findings are presumably due, in part, to a pervasive link between red and romance across time and cultures.…”