Perceived Risk on Online Store Image Towards Purchase Intention

Abstract

The main aim of this study is to identify purchase intention among Malaysian online consumer towards online store. A recent data provided by MCMC indicate that only 9.3 percent of Internet users in Malaysia admitted doing online purchasing despite huge number reflects Malaysian is heavy Internet users. This is due to the factors that the consumers are feared towards risk they may get during shopping online and this can affect their purchase intention activities. The finding identified that privacy risk and delivery risk are significant to purchase intention among online consumers in Malaysia. Meanwhile, financial risk, product performance risk, time risk, psychological risk, social risk and after-sale risk are not significant to purchase intention. This indicated that Malaysian online consumers tend to care their personal information has been misused by third parties within their permission in order to prevent privacy risk in online shopping activities.

How a Successful Implementation and Sustainable Growth of e-Commerce can be Achieved in Developing Countries; a Pathway Towards Green Economy

“…Consumers in developing countries value the relationship between seller and buyer; hence if online businesses successfully win the trust of developing countries' consumers, it is easy to influence them to use e-commerce platforms. As researchers have explored that in developing countries, consumers have low income, and they are much concerned about losing their money in online transactions (Man Hong et al, 2017), so if consumers have trust in e-commerce, they will use it; otherwise, they will stop using it. Our findings are consistent with (Sarkar et al, 2020), who conducted a metaanalysis on mobile commerce.…”

“…Researchers have also related the perceived risk with income level. They argue that Malaysian people are less likely to use e-commerce platforms because they see internet purchasing as riskier (Man Hong et al, 2017). Because online transactions are fraught with danger, it is critical that those making decisions take consumer behaviour into account when making a decision (Lestari, 2019).…”

Online Customer Shopping Behaviour: The Mediating Role of Online Perceived Risk

“…Online store image has the ability to influence purchase intention indirectly by reducing risk perceptions (Aghekyan-Simonian et al, 2012;Hong et al, 2019a). Jarvenpaa and Tractinsky (1999) signified that online buying intentions and online perceived risk show a negative relationship between one another.…”

Relationships between experiential risk, experiential benefits, experiential evaluation, experiential co-creation, experiential relationship quality, and future experiential intentions to travel with pets

“…Schiffman and Kanuk (2004) define perceived risk as the uncertainty that consumers face when they are unable to foresee the consequences of their purchase decisions. Alternatively, Hong et al (2017) refer to perceived risk as the expectation of consumers to face the loss. This can be described that number of perceived risk that possibility that consumers against can determine their purchase decision (Zheng et al, 2012).…”