Perceived risk and consumer decision making related to health services: a comparative study

Abstract

It is acknowledged 1 that with the development of services marketing specifically related to health services comes a need to understand the aspects of consumer risk behaviour. This paper examines differences in perceived risk between health services, general services and goods and will seek to substantiate and develop a previous US study, 2 utilising a quantitative methodology with repeated measures and nested factors. The conclusions support the hypotheses that there are significant differences in perceptions of social and psychological risks when purchasing health services.

The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention

“…Psychological risk is defined as "The risk that the selection of performance of the producer will have a negative effect on the consumer's peace of mind or self-perception" (Kim et al, 2005: 38). Psychological risk is also related to the frustration of making a bad choice and the loss of psychological balance (Ashford et. al, 2000).…”

Tüketi̇ci̇leri̇n Çevri̇mi̇çi̇ Alişveri̇şteki̇ Faydaci Ve Hedoni̇k Alişveri̇ş Değeri̇ni̇n Algilanan Fayda Ve Ri̇sk Üzeri̇ndeki̇ Etki̇si̇: Trendyol Ve Zara Tüketi̇ci̇leri̇ Üzeri̇ne Bi̇r Araştirma

“…Satın alınan bir ürünün kendisinden ya da tüketiciden kaynaklanan bir sıkıntı meydana geldiğinde, bu ürünün onarılması, değiştirilmesi, ayarlanması için sarfedilen çaba ve süre, zaman kaybı riski olarak ifade edilmektedir (Roselius, 1971). Bununla beraber, satın alınması planlanan hizmetten kaynaklanacak sağlık tehditleri, fiziksel risk olarak adlandırılmaktadır (Ashford, Cuthbert & Shani, 1999). Son olarak teslimat riski ise, çevrimiçi alışverişlerde ürünün teslim edilmeme riski olasılığı olarak tanımlanabilmektedir.…”