Tüketi̇ci̇leri̇n Çevri̇mi̇çi̇ Alişveri̇şteki̇ Faydaci Ve Hedoni̇k Alişveri̇ş Değeri̇ni̇n Algilanan Fayda Ve Ri̇sk Üzeri̇ndeki̇ Etki̇si̇: Trendyol Ve Zara Tüketi̇ci̇leri̇ Üzeri̇ne Bi̇r Araştirma

TANRIKULU, Ebru; Bakır, Nurettin Ozan

doi:10.14783/maruoneri.812174

Cited by 5 publications

(3 citation statements)

References 47 publications

(63 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…While making these economic decisions throughout their lives, individuals exhibit purchasing behaviour according to their hedonic and utilitarian consumption tendencies (Polat, 2022). Utilitarian consumption is rational and planned shop transactions, providing monetary convenience and savings, and choosing the most suitable and efficient product by considering the research process, time and labour costs (Tanrıkulu & Bakır, 2021). In utilitarian consumption, which means the satisfaction of task-oriented needs, concepts such as quality, usefulness, diversity, good goods, reasonable prices and value are accepted as the main determinants of rational consumer behaviour (Rajan, 2020;Köroğlu & Yıldız, 2019).…”

Section: The Relationship Between Rational Spending and Utilitarian C...mentioning

confidence: 99%

Sorumluluk Bilincinin Faydacı Tüketim Tarzına Etkisinde Rasyonel Harcamanın Aracılık Rolü

ERGİN,

ÇATI,

OSKALOĞLU

2024

Sosyoekonomi

View full text Add to dashboard Cite

Within the scope of this research, it was revealed whether rational spending (with and without credit cards) has a mediating role in the effect of responsibility consciousness on utilitarian consumption style. In addition, it was determined whether the level of responsibility consciousness affects utilitarian consumption style and rational spending and whether rational spending affects utilitarian consumption. Research data were collected using the questionnaire technique. Data were collected from 479 students, 129 academics and 71 administrative staff. The collected data were analysed using SPSS 26 and PROCESS v4.2 plugin. In the research, first of all, the dimensions of responsibility consciousness, utilitarian consumption style and rational spending scales were determined with the help of explanatory factor analysis. As a consequence of the factor analysis, responsibility awareness and utilitarian consumption are one dimension; the rational spending scale was determined to have two dimensions: rational spending habit without credit cards and rational use of credit cards. As a consequence of the intermediation analysis, it was concluded that the consciousness of responsibility affects rational spending without credit cards, rational use of credit cards and utilitarian consumption. In addition, it was supposed that rational spending without credit cards and rational use of credit cards affect utilitarian consumption, and rational spending without credit cards affects rational use of credit cards. The serial mediation analysis using Model 6 determined that the consciousness of responsibility affects utilitarian consumption serially (one after the other) through rational spending (rational use of credit cards and rational spending habits without credit cards).

show abstract

Section: The Relationship Between Rational Spending and Utilitarian C...mentioning

confidence: 99%

Sorumluluk Bilincinin Faydacı Tüketim Tarzına Etkisinde Rasyonel Harcamanın Aracılık Rolü

ERGİN,

ÇATI,

OSKALOĞLU

2024

Sosyoekonomi

View full text Add to dashboard Cite

show abstract

“…Social risk refers to a consumer's disappointment with the purchase of any good or service, losing status in his social group, and not being accepted by society (Featherman & Pavlou, 2003). Social risk is defined as the negative influence of the choices made by the individual by his or her relatives, friends, family or people around him or her (Tanrıkulu & Bakır, 2021). Accordingly, the following hypothesis was formed:…”

Section: Consumer Concerns In Preferring Refurbishedmentioning

confidence: 99%

Investigation of the Effect of Risk Perceptions of the Generation Z Consumers' Against Refurbished Products on Their Purchase Intention

Onurlubas,

Niyazi Gumus

2023

MMI

View full text Add to dashboard Cite

Changes in the consumption culture of individuals, the economic problems experienced and the increase in environmental awareness cause significant increases in the sales of refurbished products, especially technological devices. While the growth of the refurbished product market contributes to consumers having these products at more economical prices, it also contributes to the reduction of the production costs of the enterprises and, from an environmental point of view, to the prevention of possible waste and damages that may arise during the production of new products. Therefore, it would not be wrong to argue that the sales of refurbished products will increase gradually and to predict that the refurbished product market will grow by diversifying. The present study investigates the effect of perceived risk dimensions of young consumers living in Turkey on their intention to purchase refurbished products. The reason why the Z generation was chosen in the study is to learn the buying habits of new or renewed products in technological products and to examine their attitudes towards refurbished products as a generation born and grown up in technology. Another reason for the selection of the Z generation in the research is that the Z generation, which constitutes an important part of society in Turkey, directs technological trends. It is thought that the findings of the research will make significant contributions to the marketing decisions of the companies producing technology for the Z generation, lawmakers and researchers. The research was carried out between January and March 2022 with 415 participants living in Istanbul, Turkey’s largest city, determined by the convenience sampling method. In this research, regression analysis was used to test the hypotheses. The research was carried out with 415 participants. As a result of the research, it was determined that social risk has a low positive and significant effect on the effect of perceived risk dimensions of Generation Z consumers on the purchase intention of the refurbished product, performance risk has a low negative significant effect, psychological risk has a good positive and significant effect, time risk has a low positive significant effect, and physical risk has a low negative and significant effect. These results show that the psychological risk perception of Z generation consumers is important in their renewed product preferences. For this reason, companies should be careful to offer products that meet the expectations of consumers for refurbished products and not disappoint Z generation consumers.

show abstract

“…It has been seen that the shopping value scale is basically two-dimensional in terms of being utilitarian and hedonic. Hedonic shopping values obtained all the expected benefits, while the risks were limited to the dimensions of financial risks and product risks (Tanrıkulu & Bakır, 2021).…”

Section: Application Of Fomo In Public Relations Through Trendyol Exa...mentioning

confidence: 99%

Halkla İlişkiler Uygulamalarında FoMO’nun (Gelişmeleri Kaçırma Korkusu) Satın Alma Davranışına Etkisi

BEKMAN

2022

Selçuk İletişim

View full text Add to dashboard Cite

Technology has been developing rapidly for a very long time, and this development creates new dynamics in all areas of life. Now, there is almost no area independent from the phenomenon of technology and technological tools. In this context, public relations practices also try to influence people’s purchasing behavior through different tools and applications. Since public relations cannot be considered only as a promotional and image activity, the relationship of the issue with purchasing practices is established in this study. On the other hand, people’s buying behavior is influenced by certain methods. The aim of this article is to examine the effect of fear of missing out (FoMO) on developments, which is a new concept in public relations practices, on individuals’ purchasing behavior through the example of Trendyol. In this study, the extent to which the consumer's FoMO on the activities and life experiences of others affects their purchasing behavior is discussed. At the same time, how demographic structure affects purchasing behavior is also examined. The method of the study is structural equation modeling from a statistical point of view. As a result, the findings show that the increase in the fear of missing out affects purchasing behavior. It has been observed that this does not differ according to gender but differs according to education level and income source.

show abstract

Tüketi̇ci̇leri̇n Çevri̇mi̇çi̇ Alişveri̇şteki̇ Faydaci Ve Hedoni̇k Alişveri̇ş Değeri̇ni̇n Algilanan Fayda Ve Ri̇sk Üzeri̇ndeki̇ Etki̇si̇: Trendyol Ve Zara Tüketi̇ci̇leri̇ Üzeri̇ne Bi̇r Araştirma

Cited by 5 publications

References 47 publications

Sorumluluk Bilincinin Faydacı Tüketim Tarzına Etkisinde Rasyonel Harcamanın Aracılık Rolü

Sorumluluk Bilincinin Faydacı Tüketim Tarzına Etkisinde Rasyonel Harcamanın Aracılık Rolü

Investigation of the Effect of Risk Perceptions of the Generation Z Consumers' Against Refurbished Products on Their Purchase Intention

Halkla İlişkiler Uygulamalarında FoMO’nun (Gelişmeleri Kaçırma Korkusu) Satın Alma Davranışına Etkisi

Contact Info

Product

Resources

About