Perceived quality of and satisfaction from sweet cherries (Prunus avium L.) in China: Confirming relationships through structural equations

Chiang, Andrés; Schnettler, Berta; Mora, Marcos; Aguilera, Mauricio

doi:10.7764/rcia.v45i3.1930

Cited by 8 publications

(4 citation statements)

References 28 publications

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“…De forma particular, y a fin de continuar con la línea investigativa de otros artículos, la calidad intrínseca percibida de las cerezas frescas influye positiva y significativamente en la satisfacción del consumidor chino (Chiang et al, 2018). Sumado a esto, la calidad extrínseca y la satisfacción están directamente relacionadas con la intención de consumidores chinos de comprar cerezas frescas (Chiang et al, 2021).…”

Section: Introductionunclassified

Caracterización de los consumidores de cerezas frescas en Beijing, China: actitud hacia la calidad percibida

Chiang¹,

Aguilera²,

Cabana³

et al. 2023

Idesia

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Existen pocos estudios que caractericen la actitud del consumidor chino respecto a la fruta fresca importada. Adicionalmente, los análisis de caracterización basados en modelos occidentales parecen no ajustarse con exactitud al comportamiento de los consumidores de alimentos en China. El objetivo de esta investigación es caracterizar la actitud del consumidor de Beijing hacia atributos de calidad percibida intrínseca y extrínseca en cerezas frescas. Para ello, se aplicó una encuesta a 420 compradores y consumidores de cerezas en diferentes mercados tradicionales de la ciudad de Beijing en China. El cuestionario midió la actitud de los consumidores de cerezas frescas hacia atributos de calidad percibida tanto intrínseca como extrínseca. La información fue analizada en software estadístico. Se realizó un análisis factorial y de conglomerados jerárquico utilizando el método Ward. Posteriormente se hizo un análisis de medias a través de ANOVA de una vía. Se hallaron dos grupos con comportamiento significativamente distinto, entre los cuales se identificaron diferencias entre las épocas de consumo y la frecuencia con la que se compra el producto. Se determinaron estadísticamente diferencias en la actitud de los grupos hacia atributos extrínsecos relacionados con el país de origen de las cerezas y en la actitud hacia atributos intrínsecos de color, textura y tamaño.Palabras clave: análisis multivariado exploratorio, calidad percibida, exportación frutícola, actitud, China.

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Section: Introductionunclassified

Caracterización de los consumidores de cerezas frescas en Beijing, China: actitud hacia la calidad percibida

Chiang¹,

Aguilera²,

Cabana³

et al. 2023

Idesia

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show abstract

“…Consumers' perceptions of fruit can be categorized into perceived intrinsic qualities derived from physical composition, such as flavor, size, and color, and perceived extrinsic qualities, including location, price, and brand (Lee et al. , 2015; Guzmán et al. , 2018).…”

Section: Introductionmentioning

confidence: 99%

“…Consumers' satisfaction of fruits is led by the perception of diverse attributes of the fruit (Guzmán et al. , 2018).…”

Section: Introductionmentioning

confidence: 99%

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Determinants of satisfaction with imported Asian pears in the US: moderating role of Korea's country image

Seo

Kim

2022

IJOEM

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PurposeThis study aimed to investigate the effects of accessibility, quality perception, and price perception on consumer satisfaction with imported fruit, specifically imported Asian pears. The moderating role of the country image was also assessed.Design/methodology/approachA total of 413 Americans aged over 19 years who had purchased imported Asian pears were surveyed through an online questionnaire. Structural equation modeling and multiple group analysis were conducted to test the hypotheses.FindingsAccessibility, quality perception, and price perception exhibited a significant impact on consumer satisfaction with imported Asian pears and influenced behavioral intention through satisfaction. Multiple group analysis results revealed a moderating effect of the country image on these relationships. Accessibility had a significant impact on consumer satisfaction of consumers with a high country image of Korea, whereas prices had no significant impact on them. In contrast, price was determined as a key satisfaction factor for consumers with a low country image of Korea, whereas accessibility did not have a significant impact.Originality/valueThis study contributes to the literature on imported fruits and provides practical implications for promoting the consumption of imported Asian pears in the US.

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Perceptions of geographical indication labels as quality indicators inside and outside the labels’ area of influence: the case of spring fruits

Rabadán

Martínez

Brugarolas

et al. 2021

Renew. Agric. Food Syst.

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Geographical indications (GIs) are valuable attributes that enhance the competitiveness of agri-food products, generate added value and revitalize rural environments. The aim of this work was to analyze the attributes spring fruit consumers associate with GIs when they decide to purchase these products. Moreover, the changes in these associations with the increasing distance between the region of production and the place of consumption were also evaluated. We specifically analyzed two GIs used for spring fruits: the protected geographical indication for Mountain Cherries from Alicante (Spain) and the protected designation of origin for Loquats from Callosa d'En Sarriá (Spain). Data were analyzed using logistic regression analysis. The results show the significant association in consumers' minds between the preference for GI fruit and the importance attributed to the place of production (origin). The association of different attributes with the GI fruit label is product dependent as the number of attributes associated in the case of cherries (origin, organic, color and variety) is higher than for loquats (origin and variety). Regarding the distance between the production area and the place of consumption, our findings suggest that the closer the consumer is to the GI area of influence, the more attributes they associate with these labels. In this regard, increasing the knowledge of the GI labels beyond their area of influence could boost the demand for these products as consumers would be aware of the different quality attributes concentrated in that label.

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Perceived quality of and satisfaction from sweet cherries (Prunus avium L.) in China: Confirming relationships through structural equations

Cited by 8 publications

References 28 publications

Caracterización de los consumidores de cerezas frescas en Beijing, China: actitud hacia la calidad percibida

Caracterización de los consumidores de cerezas frescas en Beijing, China: actitud hacia la calidad percibida

Determinants of satisfaction with imported Asian pears in the US: moderating role of Korea's country image

Perceptions of geographical indication labels as quality indicators inside and outside the labels’ area of influence: the case of spring fruits

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