Perceived Innovation Attributes as Predictors of Innovativeness

Ostlund, Lyman E.

doi:10.1086/208587

Cited by 473 publications

(316 citation statements)

References 2 publications

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“…Perceived risk is also an important element of consumer response to innovations (Ostlund, 1974;Herzenstein, Posavac, and Brakus, 2007). Perceived risk is "a subjective expectation of loss; the more certain one is of this loss, the greater the risk perceived by the individual" (Stone and Grønhaug, 1993, p.42).…”

Section: H7: Greater Perceived Relevance Will Strengthen the Positivementioning

confidence: 99%

Forecasting consumer perception of innovativeness

Lowe

Alpert

2015

Technovation

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Section: H7: Greater Perceived Relevance Will Strengthen the Positivementioning

confidence: 99%

Forecasting consumer perception of innovativeness

Lowe

Alpert

2015

Technovation

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“…Other research also shows that willingness to take risks is positively related to innovative behavior (e.g., Gatignon and Robertson 1985;Robertson, Zielinkski, and Ward 1984;Rogers 1995). Sometimes, risk taking has been conceptualized as venturesomeness, and it is often related significantly to innovativeness (Ostlund 1974).…”

Section: Risk Taking (Venturesomeness)mentioning

confidence: 99%

Global Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities

Tellis

Yin

Bell

2009

Journal of International Marketing

197

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Despite extensive research on consumer innovativeness, the literature does not contain a parsimonious construct that has been validated for use across countries, demographics, and categories. This study attempts to fill this gap by studying consumer innovativeness across 15 major world economies. Significantly, the authors find that four negatively valenced items constitute a construct of innovativeness that seems reasonably applicable across most countries. Although this construct of innovativeness varies systematically from country to country, common demographic antecedents emerge across countries. Within these commonalities, a measure of innovativeness shows some distinct category × demographics and category × country differences.

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“…Rogers identified an adopter's ability to try an innovation as important. Rogers did not identify perceived risk of an innovation, but it has been found to be an important factor in several studies (Ostlund, 1974;Polatoglu and Ekin, 2001;Tan and Teo, 2000).…”

Section: Theories Of Innovation Adoptionmentioning

confidence: 99%

The adoption of commercial innovations in the former Central and Eastern European markets

Eriksson

Kerem

Nilsson

2008

International Journal of Bank Marketing

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Purpose -Businesses developed in Western markets may be so new to emerging and developing markets that they can be considered innovations.Knowledge of innovation adoption is therefore essential for western firms that expand into these markets. 3 Originality/value -This study suggests modifications to Rogers's original model in order to apply it to the fast-growing new CEE economies, thus reaffirming the importance of his model. Methodology

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Perceived Innovation Attributes as Predictors of Innovativeness

Cited by 473 publications

References 2 publications

Forecasting consumer perception of innovativeness

Forecasting consumer perception of innovativeness

Global Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities

The adoption of commercial innovations in the former Central and Eastern European markets

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