Perceived information transparency in B2C e-commerce: An empirical investigation

Zhou, Liying; Wang, Weiquan; Xu, Jingjun; Liu, Tao; Gu, Jibao

doi:10.1016/j.im.2018.04.005

Cited by 143 publications

(117 citation statements)

References 66 publications

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“…Perceived transparency was examined under the consumer service life cycle framework. One of the results revealed perceived transparency of information significantly increased consumers' online purchasing intentions (Zhou et al, 2018). Based on the available literature, perceived transparency may have a positive impact on consumers' attitude toward GM science.…”

Section: Perceived Transparency Of Informationmentioning

confidence: 91%

Communication of Genetic Modification Science: Consumers’ Critical Thinking Style, Perceived Transparency of Information, and Attitude

Yu-lun

Rumble

Lamm

et al. 2020

JIAEE

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Consumers’ attitude toward GM science is not only an important factor to determine the industry’s development, it is also a crucial topic across various countries. How people express their judgment of GM science, involves a highly complicated process. Because of this complexity, influence on attitude toward GM science has become a popular research topic and has been examined through various variables. This study sought to examine the effects of critical thinking styles and perceived transparency of GM science on attitude toward GM science. To fulfill the purpose of the research, an online survey was conducted. A total of 1,047 adults across the United States were recruited using non-probability sampling techniques. The results of the study found critical thinking style had a significant impact on the perceived transparency of GM science information and attitude toward GM science. However, consumers with higher perceived transparency of GM science information reported lower attitudes toward GM science than those who had lower perceived transparency. An interaction effect of critical thinking styles and perceived transparency of GM science on attitude toward GM science was found. Further research examining perceived transparency was recommended. In addition, it was recommended that extension agents or agricultural communicators could develop various communication strategies based on various attribution of consumers. Keywords: genetic modification science, critical thinking styles, perceived transparency, attitude

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Section: Perceived Transparency Of Informationmentioning

confidence: 91%

Communication of Genetic Modification Science: Consumers’ Critical Thinking Style, Perceived Transparency of Information, and Attitude

Yu-lun

Rumble

Lamm

et al. 2020

JIAEE

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show abstract

“…The contact information refers to the standard web page on an e-commerce website, which allows users to contact the website company for any information, query, or problem. [30,31] FAQs (I-4) Benefit In the B2C e-commerce websites, the frequently asked questions (FAQs) option is very important, since it provides useful information relating to the business and answers to a question on a particular topic. [32,33] Service Quality (Q)…”

Section: Benefitmentioning

confidence: 99%

Assessing Factors for Designing a Successful B2C E-Commerce Website Using Fuzzy AHP and TOPSIS-Grey Methodology

Sun

2020

Symmetry

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The recent hype in online purchasing has skyrocketed the importance of the electronic commerce (e-commerce) industry. One of the core segments of this industry is business-to-consumer (B2C) where businesses use their websites to sell products and services directly to consumers. Thus, it must be taken care of that B2C websites are designed in a way which can build a trustworthy and long-term relationship between businesses and consumers. Thus, this study assesses and prioritizes factors for designing a successful B2C e-commerce website. The study employs multi-criteria decision making (MCDM), and to minimize any ambiguity and greyness in the decision-making, it integrates fuzzy and grey respectively with the Analytical Hierarchy Process (AHP) and Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) to form FAHP and TOPSIS-Grey. Initially, the study conducts a thorough literature survey to screen important factors reported in past studies. Five main factors and nineteen sub-factors were selected for further prioritization. Later, FAHP prioritized factors based on their importance. Finally, based on the FAHP results, TOPSIS-Grey ranked five alternatives (e-commerce websites). FAHP revealed “service quality” as the most successful website designing factor, while TOPSIS-Grey reported “Website-3” as the most successful website, having incorporated the factors required to design a successful website.

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“…An e-commerce environment results in information asymmetry because buyers cannot communicate the quality of products and easily assess the trustworthiness of sellers [3]. Consumers abandon their online purchases at an e-commerce website partly due to the lack of information transparency of the website [4]. In order to retain consumers, online vendors can effectively overcome productlevel uncertainty by taking advantage of retailer reputation in the physical world and through the use of digitized video commercials [5].…”

Section: Literature Reviewmentioning

confidence: 99%

Online shopping green product quality supervision strategy with consumer feedback and collusion behavior

Zhu

2020

PLoS ONE

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With the development of e-commerce, online shopping has become one of the most important consumer channels. However, the lack of government supervision, insufficient review of e-commerce platforms, illegal sales of online sellers and invalid consumer complaints have led to frequent green product quality problems during online shopping. Therefore, this paper considers that the online seller may be driven by interests, colluding with the e-commerce platform and selling low quality green product. At the same time, we introduce consumer feedback, and take the government supervision department, the online seller and the e-commerce platform as actors of the evolutionary game. In this paper, the evolutionary strategy choices of each actor were analyzed, and the influence of different factors on the evolutionary stability results was explored. Research indicates: firstly, consumer complaints play an indirect regulatory role for the online seller; secondly, the enhancement of the losssharing relationship between the online seller and the e-commerce platform can promote the legal operation of the two and prevent collusion; thirdly, the impact of consumer complaints on the choice of the e-commerce platform depends on the government supervision department's penalty for the e-commerce platform; finally, the e-commerce platform establishes a reasonable reward system, which can make up for the defects of the online seller using advanced technology to avoid punishment. Our paper uses Matlab 2017 for simulation analysis and provides effective advices on how to urge the government supervision department to effectively supervise, promote the e-commerce platform to enhance review, urge the online seller to legal sale, and encourage consumers to legally defend their rights.

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Perceived information transparency in B2C e-commerce: An empirical investigation

Cited by 143 publications

References 66 publications

Communication of Genetic Modification Science: Consumers’ Critical Thinking Style, Perceived Transparency of Information, and Attitude

Communication of Genetic Modification Science: Consumers’ Critical Thinking Style, Perceived Transparency of Information, and Attitude

Assessing Factors for Designing a Successful B2C E-Commerce Website Using Fuzzy AHP and TOPSIS-Grey Methodology

Online shopping green product quality supervision strategy with consumer feedback and collusion behavior

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