Prosiding Seminar Nasional Ekonomi Dan Bisnis 2021
DOI: 10.32528/psneb.v0i0.5156
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Perancangan Pemasaran Industri Kreatif Sub-Sektor Kuliner Dalam Mendukung Pertumbuhan Ekonomi Daerah

Abstract: Persaingan ketat di industri kreatif sub-sektor kuliner saat ini menjadi fokus utama pemerintah. Dibentuknya klasterisasi bertujuan untuk memberikan sinergi antar pelaku usaha dan mengembangkan industri kreatif. Kota Malang mengalami pertumbuhan yang signifikan pada industri kreatif subsektor kuliner dalam dua tahun terakhir. Dimana 20.000 pendatang berupa mahasiswa baru per tahunnya dapat menjadi target pasar yang tepat bagi pelaku usaha industri kreatif sub-sektor kuliner. Selain itu dukungan alokasi dana de… Show more

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Cited by 6 publications
(7 citation statements)
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“…France is able to contribute 25% of the country's GDP growth, standardization in the UK contributes 13%, while standardization in Canada is able to provide an increase in GDP significantly compared to the period 1981-2004 (Prasetyo, 2017).…”
Section: Resultsmentioning
confidence: 99%
“…France is able to contribute 25% of the country's GDP growth, standardization in the UK contributes 13%, while standardization in Canada is able to provide an increase in GDP significantly compared to the period 1981-2004 (Prasetyo, 2017).…”
Section: Resultsmentioning
confidence: 99%
“…The data collection in the form of direct and indirect interviews was carried out to collect the data in the form of period/time, the figures involved, etc. Then the qualitative data analysis model that is considered suitable for this research is the interactive analysis model [4]. (3) The Period of Art College influence in Indonesia # 3 (1990-2000s).…”
Section: Methodsmentioning
confidence: 99%
“…Pemanfaatan internet secara umum erat kaitannya dengan konsep pemasaran produk dalam dunia usaha. Konsep pemasaran produk dengan pengenalan varian produk yang dijual akan mempermudah proses pemesanan produk (Arifianto et al, 2018).…”
Section: Pendahuluanunclassified