Abstract:Price, service quality and innovation change the management game in an effort to find the right alternative to increase customer satisfaction as a form of adaptability. This study aims to examine the mediating role of innovation on the relationship between price and service quality to predict consumer satisfaction. The sample used as many as 160 with quota sampling technique. Path analysis was selected using the help of the Eviews v10 program, the indirect effect was carried out with the Sobel test. The findin… Show more
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