Pengembangan Produk Interior dan Pemasaran bagi UKM Kerajinan Rotan di Kelurahan Rappocini Kota Makassar

Abstract

UKM is small and medium enterprises, in Indonesia it is one of the strongest drivers of the people's economy. It is said to be tough because it is a business that initially started with small capital but can grow rapidly. UKM in the city of Makassar develops with the holding of Lorong Business Entity activities which are essentially for the welfare of the community. Of the many UKM that have developed in the city of Makassar, one of the existing UKM is the UKM Kerajinan Rotan which makes interior products such as tables, chairs, partitions and the like. The problem faced by the Rattan Handicraft UKM is the lack of business capital which results in a lack of production and human resources regarding product innovation so that socialization is needed to provide insight into the development of rattan handicrafts. Another problem is in terms of promotion and marketing which only uses conventional methods, namely direct purchases or only distributing to several shops in the city of Makassar. The solution offered in PKM activities is in the form of training on how to improve the design and finishing of a rattan handicraft and the like. Through this training, it is hoped that the human resources possessed will experience an increase in the skills of the second solution in terms of product marketing, namely the creation of social media that can help these rattan handicraft SMEs in terms of promotion and marketing so that they can reach consumers outside the Makassar City area. The activity is carried out in three stages, namely presentations, demonstrations, and hands-on practice by participants so that they have their own experience in marketing their handicrafts. After the activity takes place, the monitoring and evaluation process is still carried out to ensure that the results of the activities can provide benefits for partners.

Pelatihan Penggunaan Aplikasi MyKasir di RT 6 RW 6 Kelurahan Banyu Urip Kota Surabaya

“…Kemajuan yang sangat pesat di bidang teknologi informasi terutama pada komputer dan internet terkhususnya pada bagian aplikasi dan website akan sangat memudahkan dan meringankan pekerjaan yang selama ini dikerjaan secara manual (Kudin & Hamid, 2021). Begitu juga dengan Toko Sembako Bu Aria RT 06 / RW 06 Kelurahan Banyu Urip Kota Surabaya yang memanfaatkan teknologi dan saat ini masih melakukan perhitungan keuangan dan masuk/keluar produk yang dijual masih kurang maksimal, karena tidak adanya pencatatan keluar masuk produk dan perhitungan keuntungan dan kerugian toko tersebut yang akhirnya tidak bisa mengetahui keuntungan/kerugian toko sembako bu Aria.…”