Pengembangan Potensi Kalurahan Banyurejo sebagai Desa Wisata Melalui Strategi Branding Media Sosial

Sakir, Sakir; Walinegoro, Bhakti Gusti; Putri, Shelsa Aurelia Gunawan

doi:10.54082/jamsi.238

Cited by 4 publications

(3 citation statements)

References 6 publications

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“…Menurut (Sakir et al, 2022) desa yang memiliki potensi menjadi desa wisata dapat memanfaatkan digital marketing melalui penggunaan media sosial sebagai sarana promosi untuk penciptaan branding. Hal ini yang membuat digital marketing menjadi sangat penting, mengingat saat ini digitalisasi marketing dirasa sangat efektif dengan menggunakan media sosial sebagai media promosi (Tamrin et al, 2022).…”

Section: Pendahuluanunclassified

Optimalisasi Media Sosial Sebagai Media Promosi Pengembangan Desa Wisata Sendangasri Kabupaten Rembang

Liana Dewi,

Tahwin,

Sodiq

2023

pros. konf. pengab. masy.

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Sendangasri Village as an art and cultural tourism village has tourism potential, namely many artists, art galleries, batik craftsmen, art performances and Ancak Carnival. These potentials by the tourism village manager are realized in the form of tour packages. Observations by the community service team found that the existence of this tourist village was not widely known by the public. Observations also identified the problems faced were (1) Lack of knowledge regarding tourism village promotion through social media (2) Not understanding the concept of digitalization in marketing. The solution taken is the implementation of digital marketing by optimizing social media Websites, Instagram, TikTok, Facebook and Youtube for the promotion of tourist villages. Community service activities are carried out in three stages, namely training, implementation and mentoring. The results of this community service are increased awareness, activeness and skills of tourism village administrators in carrying out online promotions through social media.

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Section: Pendahuluanunclassified

Optimalisasi Media Sosial Sebagai Media Promosi Pengembangan Desa Wisata Sendangasri Kabupaten Rembang

Liana Dewi,

Tahwin,

Sodiq

2023

pros. konf. pengab. masy.

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“…Peran serta masyarakat dalam pengelolaan dan pengembangan kampung wisata dapat dilakukan melalui berbagai hal, salah satunya adalah melalui strategi branding yang unik dan menarik. Strategi branding merupakan strategi dalam mengenalkan produk berupa barang atau jasa melalui pembuatan identitas (Sakir et al, 2022). Adanya branding sebagai media promosi memiliki tujuan sebagai media yang menunjukkan ciri khas wisata pada daerah itu sehingga dapat dgunakan sebagai media promosi untuk menarik wisatawan berkunjung (Michandani & Arida, 2019).…”

Section: Pendahuluanunclassified

Pendampingan Literasi Digital Dalam Membranding Wisata Kampung Tani Bagi Kelompok Masyarakat Jamsaren

Purnamasari

Winarno

Sari

et al. 2022

JGP

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Abstrak: Kegiatan pengabdian kepada masyarakat yang dilaksanakan oleh tim pengabdian masyarakat Universitas Negeri Malang di Kelurahan Jamsaren, Kecamatan Pesantren, Kota Kediri dilaksanakan dalam bentuk pendampingan branding dari kelompok Sadar Wisata Kampung Wisata Edukasi Tani mengenai penggunaan sosial media. Tujuan dari pengabdian ini adalah untuk membuat branding dari Kampung Tani Jamsaren dengan mempromosikannya melalui platform media sosial agar semakin dikenal oleh khalayak banyak. Sasaran dari pengabdian ini yakni pokdarwis, pelaku usaha dan karang taruna. Kelurahan Jamsaren dengan metode pengabdian yang digunakan yakni deskriptif, perencanaan program, pelaksanaan program, dan evaluasi. Berdasarkan pendampingan yang sudah dilakukan masyarakat dapat menerima dengan baik informasi dan materi yang disampaikan dengan catatan cara penyampaian dan metode dalam pelaksanaan pendampingan dapat dilakukan semenarik mungkin dan sesuai dengan kondisi di tempat tersebut. Pendampingan ini meliputi literasi desa, sosial media, serta branding marketing. Harapannya pendampingan mengenai branding kampung tani dengan metode digital marketing dengan sosial media sebagai media pemanfaatan branding ini dapat sebagai sarana promosi potensi desa khususnya Kampung Tani Jamsaren. Abstract: Community service activities carried out by the Malang State University community service team in Jamsaren Village, Pesantren District, Kediri City were carried out in the form of branding assistance from the Tourism Awareness Group of Farmer Education Tourism Village regarding the use of social media. The purpose of this service is to create a branding of Kampung Tani Jamsaren by promoting it through social media platforms so that it is increasingly known by a large audience. The targets of this service are pokdarwis, business actors and youth organizations. Jamsaren Village with the service method used, namely descriptive, program planning, program implementation, and evaluation. Based on the assistance that has been carried out, the community can well receive the information and material submitted with a note that the delivery method and methods in implementing the assistance can be carried out as attractively as possible and in accordance with the conditions in the place. This assistance includes village literacy, social media, and branding marketing. The hope is that assistance regarding branding of farmer villages with digital marketing methods with social media as a medium for using branding can be a means of promoting village potential, especially Jamsaren Farmer Village.

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“…Mitra kemudian juga mempraktikkan untuk mengelola Instagram, Youtube dan TikTok yang menjadi salah satu materi dalam rangka optimalisasi penggunaan media sosial. Media sosial saat ini sangat memainkan peran penting dalam menciptakan branding serta promosi yang menarik (Sakir, Walinegoro, & Putri, 2022). Destinasi wisata yang didalamnya tidak terdapat media sosial maka cenderung wisata tersebut akan mengalami kesulitan dalam hal adaptasi terutama di masa new normal seperti saat ini.…”

Section: Gambar 3 Pengambilan Video DI Obyek Wisata Kalurahan Hargorejounclassified

Penyusunan Company Profile Sebagai Wujud Branding Pariwisata Desa Hargorejo

Atmojo¹,

Syafiqurahman²

2022

JPPM

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PREPARATION OF COMPANY PROFILE AS A FORM OF TOURISM BRANDING IN HARGOREJO VILLAGE. Tourism is one of the most affected sectors amid the Covid-19 Pandemic. The existence of a policy that requires limiting tourism activities, turns out to have an impact on the development of tourism nationally in villages. One of them is Kalurahan Hargorejo, Kokap District, Kulon Progo Regency which has a variety of natural beauty that is geographically located in the hills of Mount Menoreh. The beautiful and interesting natural potential was utilized by the community and the Kalurahan Hargorejo Government to form a tourist village. The community service team found several problems starting from the inadequate management of the Village Information System (SID), institutional strengthening, and making a company profile video that functions as a promotional medium and tourism branding. the method of implementation used in this devotion starts from observation and execution/ execution. The results of community service include strengthening institutions focused on SID management by making the Kalurahan Hargorejo Government a partner. Then continued with the creation of village profile books and company profile videos as one of the means of tourism promotion. The results of the company profile video were made and published through Kalurahan Hargorejo's official YouTube and Instagram channels and uploaded to one of the well-known Instagram accounts, namely @Visitingjogja. This community service activity concludes that partners then have skills in managing and integrating village tourism information and managing social media as a forum for branding and promotion. In its implementation, partners still have some obstacles related to the lack of supporting tools such as cameras, clip-on, video editing, and so on. However, overall community service programs to strengthen tourism villages in Kalurahan Hargorejo can run well and sustainably.

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Pengembangan Potensi Kalurahan Banyurejo sebagai Desa Wisata Melalui Strategi Branding Media Sosial

Cited by 4 publications

References 6 publications

Optimalisasi Media Sosial Sebagai Media Promosi Pengembangan Desa Wisata Sendangasri Kabupaten Rembang

Optimalisasi Media Sosial Sebagai Media Promosi Pengembangan Desa Wisata Sendangasri Kabupaten Rembang

Pendampingan Literasi Digital Dalam Membranding Wisata Kampung Tani Bagi Kelompok Masyarakat Jamsaren

Penyusunan Company Profile Sebagai Wujud Branding Pariwisata Desa Hargorejo

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