Pengembangan Bisnis Beras Organik Berbasis Sociopreneurship Menggunakan Business Model Canvas (BMC) di Gapoktan Simpatik Desa Mekarsari Kecamatan Cisayong Kabupaten Tasikmalaya

Abstract

The product demand of organic rice tends to increase annually 20 percent. This market opportunity for enterpreneur or farmer groups. One of the farmer groups in Tasikmalaya District that produces organic rice is Simpatik Gapoktan. Gapoktan Simpatik product marketing are local markets and exports, but the quantity of organic rice on local market is lower than the export market. The way to solve the problem by increasing the number of sales, expanding markets, maintaining business sustainability and providing social impact to the society. The development of organic rice products is carried out using design thinking approach followed by a validation process, repeated evaluations and modifications for each development. This research uses Business Model Canvas which will be developed into Social Business Model Canvas. The Business Model Canvas evaluated twice so that it can be a Social Business Model Canvas. The results of this research show that the use of these tools can increase sales of organic rice products, create innovations from derivative products produced, and increase the capacity of the community in terms of both economic and intellectual aspects.

Optimalisasi Potensi Lahan Pertanian Untuk Ketahanan Pangan di Kecamatan Panceng, Gresik, Jawa Timur

“…Pencapaian prestasi atas produk pertanian yang dihasilkan (Bangun and Tri, 2020), yang terus dikembangkan pasar dan produknya (Juansah, Rahmah and Ardiansah, 2020), tentunya menjadi pioneer dan percontohan bagi wilayah desa sekitarnya dalam mewujudkan kemandirian pangan dan ketahanan wilayah dengan memanfaatkan komoditas lokal. Produk-produk unggulan yang dapat dilihat dan telah memiliki pasar dari kecamatan panceng adalah manga, palawija, beras organic dan sejumlah hasil bumi lainnya (Ihsani, Purnomo and Ardiansah, 2020).…”