Pengaruh Promosi dan Kualitas Produk terhadap Kepuasan Pelanggan pada UD. Sari Jaya Buah Kabupaten Badung

Abstract

Satisfaction is a feeling of pleasure or disappointment for someone who appears after assessing a product with his hopes. The purpose of this study was to determine the effect of promotion and product quality on customer satisfaction at UD. Sari Jaya Buah, Badung Regency, both racially and simultaneously. This research was conducted at UD. Sari Jaya Buah, Badung Regency. The number of samples was set at 45 respondents using a nonprobability sampling method. The data analysis technique used multiple regression. Based on the results of the analysis found that promotion and product quality have a positive and significant effect on customer satisfaction at UD. Sari Jaya Buah, Badung Regency, both racially and simultaneously. The suggestion in this research is to evaluate other policies and strategies related to Customer Satisfaction, Promotion, and Product Quality

The Effect Of Service Quality, Product Quality, And Chatime Product Promotion On Customer Satisfaction (Case Study Of Chatime Customers In The Central Jakarta Region)

“…This shows that respondents prioritize promotion as a medium to inf orm and encourage consumers to buy products. These results support [43], [44] and [45] results which state that promotion is the most important f actor af fecting customer satisf action.…”

Harga, Kualitas Produk, dan Promosi dikaitkan Kepuasan Pengguna Rokok Sampoerna di Jakarta

“…Menurut [5], promosi dilakukan menyegarkan ingatan masyarakat dalam bentuk polapola yang menarik agar melakukan transaksi dengan barang yang dihasilkan perusahaan. Dalam meluncurkan barang baru serta menjaga keberadaan produk yang ada dipasar harus dibuat semeriah mungkin untuk menggoda masyarakat membeli [6]. Godaan bisa dilakukan dari penurunan harga, pemberian hadiah serta diskon jika melakukan transaksi dalam jumlah tertentu.…”

“…Kualitas produk adalah kemampuan suatu produk yang dihasilkan dari proses produksi yang dilakukan produsen guna memenuhi keinginan serta kebutuhan konsumen [6]. Perusahaan harus selalu menjaga performa barang yang diproduksi karena jika lalai akan mengakibatkan kerugian.…”