Pengaruh Price Bundling dan Product Bundling terhadap Niat Membeli yang Dimoderasi oleh Barang Komplementaritas

Abstract

This research aim to examine the affects of price bundling, product bundling on purchase intention and complementary product as moderating variable in convenience store. Sample was taken with purposive method as much 160 sample in questionnaire survey with closed question and 5-point likert scale. the collected data was processed using SmartPLS02. As the result of hyphoteis test are H1 accepted, which means that the price bundling variable has a significant on purchase intention. H2 is accepted, which means product bundling variable has a significant on purchase intention. H3 is accepted, which means complementary product has moderating effect on on relationship of price bundling to purchase intention. H4 is rejected, which means complementary product can’t be moderating variable on relationship of product bundling to purchase intention. Based on the result, price bundling and product bundling has a signinficant effect on purchase intention.

Pengaruh Kecukupan Modal, Total Asset Trunover, Proporsi Dewan Komisaris Indipenden Terhadap Return On Asset Dengan Corporate Social Responsibility Sebagai Variabel Intervening

“…Nilai koefisien jalur yang signifikan secara statistik digunakan untuk mendukung hipotesis tertentu. Tujuan model dalam adalah untuk menyelidiki interaksi bagian-bagian penyusun dari indikasi yang diberikan (Wijaya & Kinder, 2020). a. Analisis Variant (𝑅 2 ) atau Uji Determinasi Signifikansi memiliki pengaruh variabel laten eksternal terhadap variabel laten endogen dapat disimpulkan dan menghitung nilai R-Square (Ghozali, 2014) Temuan penelitian kecukupan modal yang lebih baik mengarah pada praktik bisnis yang lebih bertanggung jawab.…”

Penerapan Association Rule Mining Pada Rekomendasi Bundling Produk Minimarket Menggunakan Oracle Data Miner

“…Berbagai teknik telah dilakukan untuk meningkatkan keuntuntungan penjualan dengan melakukan promosi-promosi yang menarik minat beli konsumen [2]. Salah satu teknik promosi yang dilakukan adalah dengan melakukan bundling, di mana sebuah barang dijual bersama dengan barang lainnya [3] [4]. Pada metode bundling digabungkan 2 barang yang berbeda dengan 1 harga.…”

Reflections on the Interest in Buying Smartphone Products among Millennials: Consumer Satisfaction as the Mediating Effect

“…The benchmark of customer satisfaction can measure price stability after getting the product by reviewing the price first before initiating to buy back the product (Sudirman, Halim, & Pinem, 2020). Research has proven that price affects consumer satisfaction (Oktarini, 2019); (Zhong & Moon, 2020) and has a contribution to consumer purchase intentions (Hsu et al, 2017); (Satria, 2017); (Wijaya & Kinder, 2020). However, the study results (Kurniawati et al, 2019), conveying that the fixing of a price does not have a significant contribution to the level of customer satisfaction, and in other studies, price penetration does not affect purchase intention, according to the research results (Khaleeli et al, 2021).…”