Pengaruh Persepsi Tampilan Produk Dan Kepercayaan Konsumen Terhadap Pengambilan Keputusan Pembelian Dengan Media E-Commerce Di Masa Pandemi

Almamada, Jatu

doi:10.31603/bpsr.5796

Cited by 1 publication

(1 citation statement)

References 5 publications

(9 reference statements)

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“…Consumer trust (customer trust) is consumer confidence that certain individuals have integrity, can be trusted, and trusted people will fulfill all obligations in carrying out transactions as expected (Sobandi & Somantri, 2020). Consumer trust (customer trust) is defined as the willingness of one party to accept the risk of the actions of another party based on the expectation that the other party will perform important actions for the party who trusts it, regardless of the ability to supervise and control the actions of the trusted party (Almamada, 2021). Trust is a person's willingness to depend on other parties involved in the exchange because he has confidence in the other party (Aini, 2020).…”

Section: Introductionmentioning

confidence: 99%

Ck the Influence of Referral Marketing and Customer Trust on Purchasing Decisions Through Customer Satisfaction at Pt. Dharma Lautan Utama Surabaya

Kartika

2024

ijebd

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This research is entitled "The Influence of Referral Marketing and Customer Trust on Purchasing Decisions through Customer Satisfaction at PT. Dharma Lautan Utama Surabaya". The purpose of this study is to describe referral marketing, customer trust, purchase decisions and customer satisfaction in the company, as well as to determine and analyze the influence of referral marketing and customer trust on purchasing decisions both directly and through customer satisfaction. This research is an explanatory research with a quantitative approach. The population in this study is customers who are already customers of sea transportation companies and ferry crossings at PT. Dharma Lautan Utama Surabaya. The number of samples taken in this study was as many as 100 respondents from customers who had subscribed to the Marine Transportation Company and ferry crossings PT. Dharma Lautan Utama Surabaya is more than one year old and uses saturated sampling. Data collection was carried out using the questionnaire dissemination method. The variables studied in this study are purchasing decision as a dependent variable, referral marketing and customer trust as independent variables, and customer satisfaction as an intervening variable. The data analysis technique is SEM using Partical Least Square (PLS). The results of the analysis show that referral marketing has a positive and significant effect on customer satisfaction. Customer trust has a positive and significant effect on customer satisfaction. Referral marketing has a positive and significant influence on purchasing decisions. Customer trust has a positive and insignificant effect on purchasing decisions. Customer satisfaction has a positive and significant effect on purchasing decisions. Referral marketing has a positive and significant influence on purchasing decisions through customer satisfaction. Customer trust has a positive and significant influence on purchasing decisions through customer satisfaction

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Section: Introductionmentioning

confidence: 99%

Ck the Influence of Referral Marketing and Customer Trust on Purchasing Decisions Through Customer Satisfaction at Pt. Dharma Lautan Utama Surabaya

Kartika

2024

ijebd

View full text Add to dashboard Cite

show abstract

Pengaruh Persepsi Tampilan Produk Dan Kepercayaan Konsumen Terhadap Pengambilan Keputusan Pembelian Dengan Media E-Commerce Di Masa Pandemi

Cited by 1 publication

References 5 publications

Ck the Influence of Referral Marketing and Customer Trust on Purchasing Decisions Through Customer Satisfaction at Pt. Dharma Lautan Utama Surabaya

Ck the Influence of Referral Marketing and Customer Trust on Purchasing Decisions Through Customer Satisfaction at Pt. Dharma Lautan Utama Surabaya

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