Ck the Influence of Referral Marketing and Customer Trust on Purchasing Decisions Through Customer Satisfaction at Pt. Dharma Lautan Utama Surabaya
Chandra - Kartika
Abstract:This research is entitled "The Influence of Referral Marketing and Customer Trust on Purchasing Decisions through Customer Satisfaction at PT. Dharma Lautan Utama Surabaya". The purpose of this study is to describe referral marketing, customer trust, purchase decisions and customer satisfaction in the company, as well as to determine and analyze the influence of referral marketing and customer trust on purchasing decisions both directly and through customer satisfaction. This research is an explanatory researc… Show more
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