“…Brand awareness as an awareness output in terms of not being aware of the brand, brand recognition, brand recall, reinforcement by others are positively related to end user satisfaction of the company's system (Wijaya & Nurcaya, 2017;Semuel & Setiawan, 2018;Yanti & Sukotjo, 2016;Fajariah et al, 2016;Faradisa, 2019;Safitri Zulmaela, 2018;Musapat & Armia, 2018). (ii) In addition, service quality in determining the measure of sales success in company activities is proven by service interaction, service evidence, product functionalty and product enrichment (Suryani et al, 2018;Fajariah et al, 2016;Suwandi et al, 2019;Anuggriatama, 2018). (iii) Strategy Product does not give a significant impact in terms of quality, service and according to what is expressed.…”