Abstract:The growth of small businesses of airline tickets through online services in Indonesia is very rapid today. However, studies examining factors determining the customers' purchase decision made towards the online airline tickets established by the small businesses in the country are not available yet, especially those studies published in high-caliber journals. For this reason, this study aims to examine the effects of service quality, airline ticket price and promotion on customers' purchase decision of online airline ticket provided by the small business so called Traveloka company in Jakarta, Indonesia. The statistical method used to examine the above research question is by applying a multiple linear regression analysis. The model has one dependent variable that is customers' purchase decision and three independent variables, namely, service quality, airline ticket price and promotion. Data were collected by using questionnaires distributed to 166 respondents of the online airline tickets customers of Traveloka in Jakarta. The statistical program to estimate the model is by using SPSS version 20. The study found that the online airline tickets services by Traveloka have been widely known by the respondents under survey. They also knew the way how Traveloka sells the online airline tickets to them. The study also found that service quality and airline ticket price have positive and significant effects on purchase decision made by the Traveloka's costumers. However, the promotion variable has no significant effect on costumers' purchase decision. Therefore, it is a must for Traveloka company to give great attention to improve the service quality and price in making the customers decided to buy the online airline tickets. Otherwise, the Traveloka's customers will find other online airline tickets services. If this is the case, this condition will further mitigate the business profit that potentially is obtained by the Traveloka company. Thus, much remain to be done by the Traveloka company in order to sustain the value of the company.
Poverty is one of the long standing problems in Indonesia. Using the national absolute poverty line, itwas estimated that the proportion of the poor has declined from 40.1% in 1976 to 10.5% in 2014. However,many people claim that the above percentage of the poor is only true in terms of statistics. The poor argue thatthe amount of rupiah expenditure set as the ofcial poverty line is inadequate to fulfl their basic needs. Thispaper, based on a feld survey of 360 respondents of the poor and the non-poor in three villages in three different provinces located in the Eastern, Western and Central parts of Indonesia, aims at examining a methodto improve the national poverty line and to determine the minimum rupiah expenditure of the poverty lineusing a subjective approach. The method used to examine this research question is by - using questionnaires,Focus Group Discussion (FGD) and in depth interviews. Sample respondents were asked their perceptions onvariables, dimensions and indicators that should be accommodated in formulating the subjective poverty line.They were also questioned about the minimum rupiah expenditure threshold to defne the subjective povertyline. The study found that the ofcial poverty line that has been determined by the government was far belowthe subjective poverty line that was defned by the respondents. Also, the variables, dimension and indicatorsthat should be accommodated in the national poverty line should not only be food items, but also access toemployment, housing, health and education for children. The minimum rupiah expenditure of the povertyline was argued to be more than Rp 500 000 equal to US$40 per capita per month. This minimum rupiahexpenditure of the subjective poverty line is almost double that of the ofcial poverty line set at the average ofRp 300 000 or US$24 per capita per month. Therefore, the government not only needs to revise the presentpoverty line, but also needs to revise policies and programs to eliminate poverty by taking into account thedimension and variables of poverty viewed by the poor and the non-poor. If not, the incidence of poverty willremain with us.
Research is conducted to find out that there is a significant influence of the three variables, perceived value, perceived quality and customer satisfaction on Customer loyalty. This research was conducted based on the existence of a problem to consumer loyalty to a brand that is indicated due to perceived value, perceived quality and customer satisfaction. This research uses a descriptive research design through a quantitative approach with data collection using a survey method that produces 100 respondents through Google form. The sample in this study were consumers who had visited to make purchases and had visited at least two Warunk Upnormal outlets. The sample selection technique chosen in this study is the Convenience sampling technique. In this study, the findings show that the three independent variables studied were proven to have a significant influence on the dependent variable. Riset dilakukan guna mengetahui bahwa adanya pengaruh yang signifikan dari ketiga variabel, perceived value, perceived quality dan customer satisfaction terhadap Customer loyalty. Penelitian ini dilakukan berdasarkan adanya suatu masalah terhadap loyalitas konsumen atas sebuah merek yang terindikasi disebabkan oleh perceived value, perceived quality dan customer satisfaction. Penelitian ini menggunakan desain penelitian deskriptif melalui pendekatan kuantitatif dengan pengumpulan data menggunakan metode survei yang menghasilkan 100 responden melalui google form. Sampel pada penelitian ini adalah para konsumen yang pernah berkunjung untuk melakukan pembelian dan sudah pernah sedikitnya dua kali berkunjung ke gerai Warunk Upnormal. Teknik pemilihan sampel yang dipilih pada penelitian ini yaitu menggunakan teknik Convenience sampling. Dalam penelitian ini menghasilkan temuan bahwa ketiga variabel independen yang diteliti terbukti bahwa adnya pengaruh yang cukup signifikan terhadap variabel dependen.
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh E-WOM, perceived quality dan brand image terhadap purchase intention pada pelanggan Somethinc di Jakarta Barat. Penelitian ini menggunakan metode deskriptif dengan data primer. Data diperoleh dengan kuesioner yang disebarkan secara online melalui media sosial dengan teknik non-probability sampling dan purposive sampling. Populasi dalam penelitian ini ialah individu yang mengetahui produk atau merek dan pelanggan Somethinc di Jakarta Barat. Sampel yang digunakan dalam penelitian ini berjumlah 144 responden. Data dianalisis dengan SEM-PLS dan dikalkulasi menggunakan software SmartPLS 4. Hasil penelitian ini menunjukkan bahwa: a) E-WOM memiliki pengaruh positif dan signifikan dalam memprediksi purchase intention; b) perceived quality memiliki pengaruh positif dan signifikan dalam memprediksi purchase intention; c) brand image memiliki pengaruh positif dan signifikan dalam memprediksi purchase intention dan d) brand image dapat memediasi pengaruh hubungan antara E-WOM terhadap purchase intention secara positif dan signifikan. Dari hasil penelitian yang diperoleh, disarankan supaya perusahaan dapat lebih fokus terhadap E-WOM, perceived quality, dan brand image yang baik supaya dapat lebih meningkatkan purchase intention pada pelanggan. The purpose of this research was to determine the effect of E-WOM, perceived quality and brand image on purchase intention of Somethinc customers in West Jakarta. This research used descriptive method with primary data. Data were collected using questionnaires and distributed online via social media using non-probability sampling and purposive sampling techniques. The population are individuals who know the product or brand and customers of Somethinc in West Jakarta. The sample used in this study are 144 respondents. Data were analyzed using SEM-PLS and calculated using SmartPLS 4 software. The results of this research indicate that: a) E-WOM has a positive and significant effect on predicting purchase intention; b) perceived quality has a positive and significant effect in predicting purchase intention; c) brand image has a positive and significant effect in predicting purchase intention and d) brand image can mediate the effect of the relationship between E-WOM on purchase intention in a positive and significant way. From the research results obtained, it is suggested that company can more focus on good E-WOM, perceived quality and a brand image in order to further increase customer purchase intention.
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