Pengaruh Pengalaman Terhadap Loyalitas Konsumen di Alfamart Langsa

Zati, Muhammad Rizqi; Iqbāl, Muḥammad

doi:10.33059/jseb.v8i2.432

Cited by 4 publications

(3 citation statements)

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“…Loyalitas menggambarkan perilaku yang diharapkan sehubungan dengan produk atau jasa. Loyalitas pelanggan akan tinggi apabila suatu produk dinilai mampu memberi kepuasan tertinggi sehingga pelanggan enggan untuk beralih ke merek lain (Zati & Iqbal, 2017).…”

Section: Loyalitas Pelangganunclassified

Pengaruh Experiential Marketing Terhadap Loyalitas Pelanggan Ritel Di Indonesia

Karuniatama

Barata²,

Suyoto

2020

WIDYAKALA JOURNAL

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The competition in retail industry becomes more dynamic and every organization need to develop new strategy to stand up in this competition. The objective of this research is to analyze the influence of experiential marketing on customer loyalty through customer satisfaction as intervening variable at retail industry in Indonesia. The research use 236 respondents as samples and collected by purposive sampling method. The obtained data then analyzed using Structural Equation Modeling (SEM) method through IBM SPSS AMOS 23 software. The result indicate that experiential marketing has positive and significant influence to customer satisfaction, customer satisfaction has positive and significant influence to customer loyalty, experiential marketing has positive and insignificant influence to customer loyalty, and customer satisfaction plays role as intervening variable between experiential marketing and customer loyalty. This result of this research could give a solid foundation for the organization to craft their impactful strategy in order to keep and stand up in the competition.

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Section: Loyalitas Pelangganunclassified

Pengaruh Experiential Marketing Terhadap Loyalitas Pelanggan Ritel Di Indonesia

Karuniatama

Barata²,

Suyoto

2020

WIDYAKALA JOURNAL

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“…This finding also rejects the results of research conducted by Kelvin Kristanto and Michael Adiwijaya., (2018) whose research results show that customer experience has a significant effect on customer loyalty at the Leko Surabaya shop. Likewise, research conducted by Muhammad Rizki Zati, Muhammad Iqbal (2017) whose research results…”

Section: Effect Of Consumer Experience On Consumer Loyaltymentioning

confidence: 96%

Marketing Communication as a Moderate Variable Between Consumer Experience and Trust to Grab Service User Loyalty in Makassar City

Ihwan

2021

Palakka Media Islam. Commun.

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Marketing Communication as a Moderation Variable between Experience and Consumer Trust Toward loyalty of Grab Service Users in Makassar City. This research aims to analyze and describe the influence of consumer experience on consumer loyalty, the influence of consumer confidence on customer loyalty, the influence of consumer experience on consumer loyalty moderated by marketing communication, and the influence of consumer trust on consumer loyalty moderated by marketing communication. This research was conducted in Makassar City. Data collection is done though documentation and interviewing respondents using a questionnaire. The number of respondents in this research was 134. Data were analyzed by using descriptive statistical analysis with multiple linear regression analysis methods through SPSS version 25. The results of this research indicate that consumer experience has no influence on consumer loyalty, as evidenced in the output showing a significance value of 0.380 0.05 and T-count of 0.882 Table 1.978. in contrast to consumer confidence which has an influence on consumer loyalty, it is evident that the output shows a significance value of 0.000 0.05 and a T-count of 6.599 T-table 1.978. then the consumer experience still has no influence even though moderated by marketing communication, it is proven that the output shows a significance value of 0.822 0.05 and F-count value of 0.225 F-table 1.978. while consumer confidence still has an influence on consumer loyalty with moderated marketing communication, it is proven that the output shows a significance value of 0.000 0.05 and F-count 4.429 F-table 1.978.

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“…Pengalaman merupakan suatu peristiwa yang pernah dialami oleh diri sendiri maupun melibatkan orang lain dalam kehidupan. Pengalaman adalah peristiwa atau kejadian yang dialami seseorang secara pribadi karena rangsangan dari lingkungan dan yang menyampaikan kesan tertentu kepada orang tersebut (Zati & Iqbal, 2017). Seseorang pasti memiliki pengalaman yang berkenan maupun tidak berkenan.…”

Section: Pendahuluanunclassified

Pengalaman Mahasiswa Dalam Interaksi Sosial Di Kelas Perkuliahan

Diva Magdalena,

Natasya Septina,

Aulia Candra Sari

et al. 2023

PESHUM

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Pengalaman atau experiential berasal dari kata dasar experience yaang berarti pengalaman. Experience adalah peristiwa yang terjadi sebagai tanggapan terhadap suatu stimulus atau rangsangan Pengalaman adalah suatu peristiwa yang pernah dialami oleh diri sendiri maupun melibatkan orang lain dalam kehidupan. Seseorang pasti memiliki pengalaman menyenangkan dan menyeedihkan. Pengalaman dapat menjadi suatu peristiwa yang telah memberikan suatu dampak bagi seseorang dalam kehidupannya. Metode penelitian menggunakan diskriptif kualitatif. Pengumpulan data menggunakan wawancara, survei, analisis data, dan observasi. Dari hasil analisis peneliti terkait dengan pengalaman mahasiswa komting PGSD di Universitas Muria Kudus yaitu dalam interaksi sosial dikelas berjalan dengan baik, tetapi antara komting satu dengan komting yang lain pasti mempunyai pengalaman yag berbeda-beda yaitu pengalaman menyenangkan dan menyedihkan. Pengalaman yang menyenangkan seperti menjadi komting bisa menjadi pengalaman, bisa membantu dosen memberikan informasi, dapat memahami berbagai macam jenis pemikiran dan karakter mahasiswa yang di kelas, bisa kenal lebih dekat dengan dosen, dan merupakan pengalaman pertama menjadi komting. Sedangkan pengalaman menyedihkannya yaitu sedikit sulit dalam interaksi dengan teman, harus paham apa yang dijelaskan dosen karena teman menanyakan tugas selalu kepada komtingnya padahal tugas komting hanya memberikan informasi dan mengatur jadwal dosen, dan harus bisa menyesuaikan dan mengimbangi pemikiran dan karakter mahasiswa yang ada di kelas jika berbeda dalam hal pemikiran pasti nanti muncullah pertingkaian sehingga menjadikan kelas itu tidak nyaman. Dapat disimpulkan bahwa pengalaman interaksi sosial antar komting berbeda dan komting mempunyai tugas atau tanggung jawab yang besar dalam mengorganisasikan teman.

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Pengaruh Pengalaman Terhadap Loyalitas Konsumen di Alfamart Langsa

Cited by 4 publications

References 0 publications

Pengaruh Experiential Marketing Terhadap Loyalitas Pelanggan Ritel Di Indonesia

Pengaruh Experiential Marketing Terhadap Loyalitas Pelanggan Ritel Di Indonesia

Marketing Communication as a Moderate Variable Between Consumer Experience and Trust to Grab Service User Loyalty in Makassar City

Pengalaman Mahasiswa Dalam Interaksi Sosial Di Kelas Perkuliahan

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