Pengaruh Pemasaran Digital Terhadap Peningkatan Volume Penjualan Pada Ciputra Tallasa Jo Makassar

Reken, Feky; Modding, Basri; Dewi, Ratna

doi:10.52103/tatakelola.v7i2.144

Cited by 8 publications

(12 citation statements)

References 6 publications

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“…In other research on technology orientation, technology orientation has an influence on marketing performance supported by research conducted by Sidiq & Astutik (2017); Silalahi & Tresnani (2021). However, Reken et al (2020), found slightly different results; showed positive but not significant results on the sale of property units in Ciputra Tallasa Jo Makassar.…”

Section: Introductionmentioning

confidence: 90%

role of innovation in mediate the effect of market orientation and technology orientation on marketing performance

Putra

Setiawan²

2022

ijbem

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The purpose of this research is to provide practical and theoretical insights on how businesses adapt in the midst of the current pandemic by further developing their marketing performance through market orientation and technology orientation, as well as seeing the role of innovation in mediating it. This research is a quantitative study by taking a sample of 152 people, collected by distributing questionnaires containing open and closed statements and statements that have been tested for validity and reliability. The analysis technique used is the Structural Equation Model (SEM) using an analytical tool in the form of SmartPLS software. The results of this study indicate that market orientation and technology orientation have a positive and significant effect on marketing performance, and the role of innovation can partially mediate the relationship between market orientation and technology orientation on marketing performance. This research is expected to be empirical evidence for future research and be able to enrich the development of marketing management science, especially market orientation, technology orientation, innovation, and marketing performance.

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Section: Introductionmentioning

confidence: 90%

role of innovation in mediate the effect of market orientation and technology orientation on marketing performance

Putra

Setiawan²

2022

ijbem

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“…The existence of social media is a measure of a company's activity and engagement on social media platforms. Companies with a robust social media presence are likelier to reach a wider audience, build brand awareness, and interact with customers [21], [22]. Previous research has shown that the presence of social media positively affects brand awareness and customer loyalty, which in turn can lead to sales growth [11], [23].…”

Section: Social Media Presencementioning

confidence: 99%

Linkages between Social Media Presence, Brand Awareness, Customer Loyalty, and Sales Growth in Entrepreneurial Companies (Study on Fashion Industry Entrepreneurs in West Java)

Sudirjo

Titing

Radnan

et al. 2023

WSBM

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This study aimed to investigate the relationship between social media presence, brand awareness, customer loyalty, and sales growth among fashion industry entrepreneurs in West Java. A survey was conducted with 150 participants, and the data were analyzed using Pearson’s correlation coefficient. The results indicate that social media presence is positively associated with brand awareness, customer loyalty, and sales growth. The findings suggest that fashion industry entrepreneurs in West Java should focus on building and maintaining a solid social media presence to improve their brand awareness, customer loyalty, and sales growth.

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“…Persaingan bisnis dalam dunia pariwisata semakin ketat, para pengusaha menggunakan dan melakukan berbagai upaya untuk mempromosikan usahanya dan meningkatkan penjualan melalui teknologi informasi dan komunikasi serta media sosial. Fenomena internet dan jejaring sosial di Indonesia saat ini dimanfaatkan dengan munculnya berbagai peluang bisnis (Reken, Modding and Dewi, 2020). Dalam industri pariwisata, pemasar menggunakan peluang bisnis yang ada untuk memasarkan produk dan jasa mereka.…”

Section: Sumber: Kementerian Pariwisata Dan Ekonomi Kreatifunclassified

“…Teknologi informasi dan komunikasi yang berkembang pesat merupakan peluang besar bagi industri pariwisata untuk memasarkan produknya melalui media sosial. Media sosial merupakan media bisnis yang paling berpengaruh di era digital saat ini (Reken, Modding and Dewi, 2020).…”

Section: Sumber: Kementerian Pariwisata Dan Ekonomi Kreatifunclassified

“…Media sosial mempermudah wisatawan untuk mencari informasi tentang destinasi wisata dan memudahkan dalam memenuhi kebutuhannya. Media sosial membantu untuk menemukan konsumen baru dan memperluas target pasar, dan dengan bantuan media sosial memudahkan konsumen untuk memberikan umpan balik langsung tentang bisnis Anda (Reken, Modding and Dewi, 2020). Penggunaan media sosial merupakan bagian dari komunikasi elektronik atau electronic word of mouth dan salah satu strategi pemasaran yang mempengaruhi pilihan konsumen saat menggunakan produk atau jasa.…”

Section: Sumber: Kementerian Pariwisata Dan Ekonomi Kreatifunclassified

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Pengaruh Digital Marketing terhadap Peningkatan Volume Penjualan Kamar di The Patra Bali Resort & Villas

Sari P,

Suhardi

2023

JIUBJ

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This study aims to find out and analyze the influence of digital marketing consisting of Websites, Social Media and Online Travel Agents (OTA), on the volume of sales increase in the recovery period at The Patra Bali Resort & Villas. This research uses quantitative data types and takes the form of associative research. The population in this study is all consumers of The Patra Bali Resort & Villas. The samples in this study are included in the category of non-probability sampling with the purposive sampling method. The sample criteria in this study were consumers (tourists and/or visitors) of The Patra Bali Resort & Villas who made transactions (bookings) through digital marketing channels, namely: email, social media (IG) and OTA). The method of data collection is carried out by distributing questionnaires. The data analysis method uses multiple linear regression analysis. The results of the analysis in this study show that digital marketing via email has a positive effect on the volume of sales increase at The Patra Bali Resort & Villas. This means that the higher and more effective the implementation of digital marketing via email, the more it will affect the increasing volume of sales at The Patra Bali Resort & Villas. Digital marketing through social media (Instagram) positively affects the volume of sales increase at The Patra Bali Resort & Villas. This means that the more effective the implementation of digital marketing via email, the more it will increase the volume of sales increase. Digital marketing through Online Travel Agents positively affects the volume of sales increase at The Patra Bali Resort & Villas. This means that the higher and more effective the application of Online Travel Agent, the more it will affect the increasing volume of sales at The Patra Bali Resort & Villas.

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Pengaruh Pemasaran Digital Terhadap Peningkatan Volume Penjualan Pada Ciputra Tallasa Jo Makassar

Cited by 8 publications

References 6 publications

role of innovation in mediate the effect of market orientation and technology orientation on marketing performance

role of innovation in mediate the effect of market orientation and technology orientation on marketing performance

Linkages between Social Media Presence, Brand Awareness, Customer Loyalty, and Sales Growth in Entrepreneurial Companies (Study on Fashion Industry Entrepreneurs in West Java)

Pengaruh Digital Marketing terhadap Peningkatan Volume Penjualan Kamar di The Patra Bali Resort & Villas

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