Pengaruh literasi ekonomi dan lingkungan sosial terhadap perilaku pembelian impulsif pada mahasiswa

Abstract

The role of economic literacy and the social environment is important in causing impulsive buying behavior in student purchases. This study aims to determine how the influence of economic literacy and social environment on students' impulsive buying behavior. The data was collected by distributing questionnaires to 132 students and interviewing 15 students to find out responses to the state of economic literacy, social environment, and students' impulsive buying behavior. Based on the results of the study, it is found that there is a partial and significant influence between economic literacy on student impulse buying behavior, a partial influence between social environment on impulsive buying behavior, a simultaneous influence between economic literacy and social environment on impulsive buying behavior. With the application of the knowledge of economic literacy that students have, and not following the culture or habits that exist in the surrounding environment in purchasing so that students' impulsive buying behavior does not occur.

The Role of Self-Confidence in Mediating Influencers, Materialism, and the Social Environment on Online Impulse Buying in Indonesia

“…Fitriya's research (2021 states that an individual is dependent on the correct, best, and rational choices and tends to imitate those in his social environment so that other parties in his social environment are considered to be the source of decision-making and make impulsive purchases. Research by Pujiastuti et al, (2021) proves that the social environment such as family, friends, school friends, co-workers, etc also encourages impulsive purchases.…”

“…Family, frieends, classmates, coworkers, and so on also stimulate impulsive purchasing (Pujiastuti et al, 2021). This social atmosphere serves as a guideline for where to make a purchase.…”

Online Impulsive Buying Behavior (Oibb) Influenced By Hedonism, Resource Availability, And Shopping Convenience Moderated By The Ease Of Using Digital Payment Methods

“…This result No in line with study previously done by Wijaya dan Setyawan ( 2020 2022) and which says inside their respective research that availability of funds has significant influence to behavior impulsive in online shop.Basically the availability of funds owned by consumers is one possible factors determine decision future purchases taken This thing because availability of funds is interpreted as capabilities possessed by consumers in fund purchase something product on price certain (Azizi et al, 2020). However based on results obtained in testing that has been done done there is other possible causes factor availability of funds is not influential to behavior impulsive in shop online Possible possibility happen is respondents inside study This No use income or funds that they have only For follow developments in the world of fashion Based on successful data collected of the 340 respondents who became sample research in part big from amount respondents answer that they own sufficient income or income addition For buy product their fashion want or find it on e-commerce or online shop However in situation Where availability of funds owned by the respondent No influence behavior impulsive in shop online bring up possibility that respondents use their funds have in a way wise Respondent No do impulsive action moment decide For buy product their fashion Look or find it on online platforms According to study ever before carried out by Pujiastuti et al (2022)andAulia et al (2023 consumers who have literacy good finances can spared from behavior impulsive Because literacy finance related with factor influencing psychology behavior finance esp in taking decision related with finances so will impact on the decline behavior purchase impulsive (Aulia et al, 2023). There is awareness for behave wise in use their funds have can become reason Why availability of funds is not influential to behavior impulsive in shop online Influence Comfort Shop to Behavior Impulsive in Shop On line Variable comfort shop show positive and significant results in its influence to behavior impulsive in shop online (Sig <0.005).…”

“…That thing can interpreted that convenience provided by the system payment e-wallet in a way slowly start give influence to influence between availability of funds with behavior impulsive consumer in shop online Temporary that's the cause Why convenience use e-wallet No influential to influence between availability of funds owned by consumers and behavior impulsive in shop on line can own Lots possibility However through successful data collected of 340 respondents in study This is a possible possibility happen is as following : 1. Respondent in study This No affected For behave in a way impulsive in do purchase product fashion If you look at the survey results of 340 successful respondents collected in part big of course choose For use e-wallet as method payment Because more easy and practical For used However it is a possibility happen is consumers who use it e-wallet as method payment in shop on line it's not those who have behavior impulsive in shop product fashion in a way online This thing Possible For happen when consumer own literacy finance or knowledge about finance with OK so capable form good attitude towards decisions purchase (Pujiastuti et al, 2022). Consumer own consideration in use their funds have with No do purchase product fashion For fulfil desire just So that emergence e-wallets and various convenience as well as There are no benefits offered either make consumer behave impulsive moment do purchase product fashion in a way online 2.…”

Tipe Perilaku Impulsive Buying, Etnografi Para Digital Natives

“…Para informan menyatakan bahwa seringkali teman atau keluarga dari informan memberi tahu mengenai produk yang dijual di marketplace. Hal tersebut sesuai dengan penelitian yang dilakukan oleh Pujiastuti et al, (2022) bahwa lingkungan menjadi salah satu alasan terjadinya perilaku impulseve buying karena secara langsung maupun tidak langsung lingkungan dapat mempengaruhi seseorang dalam hal belanja. Seperti yang sudah dijelaskan bahwa lingkungan sekitar seperti teman, keluarga dapat memberikan pengaruh bagi digital natives, apabila lingkungan sekitar memiliki kebiasaan belanja yang baik maka dapat mencegah seseorang untuk melakukan perilaku belanja impulsive (Pujiastuti et al, 2022).…”